Manager, Digital Media Strategy
Leads team of digital media strategists, oversees omnichannel campaigns for high-tier clients, and advises on growth strategies using platforms like DV360 and Meta. Requires 5-7+ years in digital media and 1-3+ years managing teams.
Responsibilities
Team Leadership & Development
- Manage, mentor, and develop the Digital Media Strategists, providing regular guidance on campaign strategy, client communication, and career growth.
- Oversee resource allocation and bandwidth across the strategy team to ensure optimal support for all client accounts.
- Foster a culture of innovation, encouraging the team to test new channels, tactics, and ad technologies.
Client Excellence & Senior Advisory
- Partner with Client Solution Growth Leads on complex Quarterly Business Reviews (QBRs), translating portfolio-wide performance data into high-level business narratives and forward-looking growth roadmaps.
- Proactively identify overarching industry trends and shifts, advising clients on how to pivot their business and media strategies to maintain a competitive edge.
Media Strategy & Omnichannel Oversight
- Direct the overarching strategy for large-scale integrated media plans across Paid Search, Paid Social, Programmatic, and emerging channels (e.g., CTV, Retail Media).
- Ensure media strategies are strictly aligned with clients' complex buying stages, target personas, and bottom-line business outcomes.
Measurement & Technical Leadership
- Partner with Analytics and Solutions leadership to design and implement advanced, closed-loop measurement frameworks and custom attribution models.
- Guide the Media Services Team in connecting complex media inputs to consumer journey impacts, ensuring narratives resonate with executive revenue leaders.
- Spearhead agency-wide initiatives for channel expansion and creative testing, defining best practices for relevance and performance across the buying journey.
Experience
- 5-7+ years of experience in digital media strategy, planning, or buying, with a proven track record of managing multi-channel campaigns.
- 1-3+ years of direct people management or team leadership experience.
- Advanced expertise in core platforms (DV360, SA360, Meta, LinkedIn, Amazon, etc.) and complex attribution tools.
- Exceptional executive presence and the ability to translate highly technical performance data into clear, business-driven narratives.
Compensation
- Base salary: $115,000 to $135,000 per year.
- Eligible for semi-annual individual bonus based on performance.
- Wage differential based on training and experience.
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