Lifecycle Marketing Manager, Retention
The Lifecycle Marketing Manager, Retention will own the strategy and execution of the retention program, driving initiatives across various customer touch points and managing technical buildout in enterprise ESP platforms. This role requires strong operational excellence and technical acumen.
What You Will Be Doing
Program Ownership
- Own the retention program roadmap, translating strategic direction into a prioritized, sequenced plan with clear milestones
- Drive concurrent retention initiatives across customer touch points, such as email, push, in-app, SMS, and direct mail, with minimal oversight
- Establish and maintain a repeatable experimentation cadence tied directly to Lifecycle OKRs
- Surface insights and communicate impact and opportunities to stakeholders clearly and proactively
Technical Execution
- Own technical buildout and maintenance of lifecycle programs in enterprise ESP platforms - including complex journeys, API-triggered sends, segmentation, personalization, and A/B testing
- Lead significant work streams during platform migrations and infrastructure projects, including journey rebuilds and QA
- Own HTML email builds, template management, and platform documentation
- Identify and resolve technical bottlenecks independently and with technical stakeholders
Cross-Functional Coordination
- Serve as the primary lifecycle point of contact for Product, Growth, Creative, Data, and Eng on retention initiatives
- Manage stakeholders, timelines, feedback loops, and launch readiness across teams
You Will Be a Good Fit If You
- Have 5+ years of experience in lifecycle, retention, or marketing automation - with at least 2 years owning a channel or program end-to-end
- Are deeply comfortable in enterprise lifecycle platforms - Braze or Iterable experience strongly preferred; Customer.io also relevant
- Have navigated a platform migration or major technical transition before
- Are operationally excellent: you build process, document everything, and don't let things fall through the cracks
- Are technical enough to build complex journeys, understand data architecture, and work fluently with Eng - without being an engineer yourself
Compensation & Benefits
- Base Compensation: The base compensation range for this position is $144,000–$168,000 USD Annually
- Employment Type: Full Time, Exempt
- Full Time Employee Benefits:
- Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
- Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
- Financial Wellness: 401(k) program and equity opportunities.
- Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
- Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
- Wellness & Development: Annual stipends to put towards personal & professional growth.
- Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
- Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.
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