Lead Growth Marketing Manager

Responsibilities

Performance Marketing

• Own and operate full paid program across Google Search, Google Demand Gen, LinkedIn, and Meta, with accountability for cost-per-pipeline and marketing-influenced revenue.
• Build campaigns from scratch: keyword strategy, audience segmentation, ad creative, landing page alignment, bidding strategy, and continuous A/B testing.
• Use Claude Code and AI tools to build automated workflows for ad copy generation, creative variant production, and campaign analysis.
• Manage growing monthly budget ($20K to $60K) with ROI framework.

Advertising Channel Discovery

• Identify and test new channels: newsletter sponsorships, PropTech publications, podcast placements, community advertising.
• Build structured experimentation framework: hypothesis, time-boxed test, measure pipeline contribution.

Lead Scoring, Signals, and SDR Infrastructure

• Build lead scoring program: design model, define signals, implement in HubSpot.
• Build intent signal and account prioritization system for SDR team.
• Own MQL-to-SQL handoff and weekly feedback loop with SDRs.

Demand Generation and Nurture

• Build integrated demand gen programs across paid, organic, email, partner channels with attribution.
• Design nurture flows to surface leads to SDR team.

SEO, AEO, and AI Search Visibility

• Own organic search strategy: technical SEO, content for high-intent queries, keyword prioritization.
• Lead AEO program for visibility in ChatGPT, Perplexity, Google AI Overviews.
• Track AI search share of voice.

Marketing Operations and Systems

• Own growth tech stack: HubSpot, Salesforce, attribution tooling, analytics.
• Build dashboards for pipeline contribution and CAC.
• Run experiments, document learnings, use AI for efficiency.

Requirements

• 4+ years B2B SaaS growth marketing with hands-on performance marketing and pipeline metrics.
• Proven experience with Google Search, Google Demand Gen, LinkedIn Ads, Meta in B2B.
• Experience building growth infrastructure from scratch at Series A/B company.
• Hands-on with lead scoring, intent signals, account prioritization with SDR/sales.
• Proficiency with HubSpot (automation, workflows, lead scoring, reporting) and Salesforce (CRM, pipeline, routing).
• Knowledge of SEO and AI search landscape (ChatGPT, Perplexity, Google AI Overviews).
• Strong analytical skills, attribution models.
• Bias for action, comfort with ambiguity.

Nice-to-haves

• Experience in PropTech, real estate, FinTech, InsurTech.
• Intent data platforms, account-based marketing.
• Newsletter sponsorships, B2B media buying.
• Structured data, schema markup for AI search.
• Programmatic or display advertising in B2B.

Compensation & Benefits

• Competitive base salary, performance bonus tied to pipeline/revenue, Pre-IPO equity.
• Unlimited PTO, health benefits, 401(k) matching up to 4%, gym stipend, daily lunch.