Head of Brand Research and Measurement
Lead brand research and measurement function, owning brand health tracking, marketing attribution, consumer insights, and competitive intelligence to drive strategic brand investment decisions.
Head of Marketing
Builds and owns all marketing functions at an early-stage healthcare AI startup, including brand positioning, content, events, partnerships, and demand gen targeting health plans and payers. Requires 6-10 years healthcare marketing experience with end-to-end ownership at B2B startups.
170k – 180kSan Francisco, CAProduct MarketingHybrid6+ YOE
About the role
Responsibilities
- Brand & positioning: Define how we’re perceived in the market, develop our voice, narrative, and visual identity standards
- Content strategy: Build a content engine that earns credibility within the healthcare space
- Conference & events: Own our presence at key industry events
- Partnership marketing: Develop co-marketing strategies with channel partners, health plan customers, and ecosystem players
- Demand generation: Build pipeline programs that map to a B2B healthcare sales cycle; work closely with the CEO and any future sales hires on outbound and inbound alignment
- Marketing ops: Stand up the tools, processes, and reporting that will scale with us
Requirements
- 6–10 years of marketing experience, with strong roots in healthcare
- Experience working with health plans and payers
- Track record of owning marketing end-to-end at an early-stage B2B company, including conference and events experience
- Deep understanding of how health plans, TPAs, and payer organizations buy, and how to build marketing that aligns with those cycles
- High level of agency with a "build fast, own it all" mindset
Benefits
- Flexible hybrid arrangement: 2-3 days/week at San Francisco office (Financial District), remote-first culture
- Unlimited vacation policy
- Paid parental leave
- Medical, dental, and vision insurance
- Pre-tax commuter benefits
- 401(k)
- Significant equity as an early employee
- Direct mentorship from experienced founders
- Ground-floor opportunity to help build a team and culture
- Regular team events and offsites
- Company-provided equipment and home office setup
Skills
B2B MarketingHealthcare MarketingDemand GenerationContent StrategyBrand PositioningEvent MarketingPartnership MarketingMarketing OperationsHealth PlansPayer Organizations
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