Growth Product Manager
Growth Product Manager responsible for conversion optimization across the patient funnel, running experiments in Webflow and Statsig, and driving improvements in CTR, booking, and show rates.
What You’ll Do
- Own conversion optimization across key funnel surfaces, including paid and organic landing pages, intake flows, and pre-visit touchpoints.
- Own funnel-level qualitative research by recruiting and interviewing patients, synthesizing insights into testable hypotheses, and ensuring learnings are shared across the team.
- Collaborate cross-functionally with Product, Data, and Design to align experimentation with broader company goals.
- Maintain a prioritized CRO backlog tied to business outcomes, not idea volume.
- Partner closely with channel managers (Meta, Google Ads, etc.) to ensure message alignment across the entire funnel.
- Build and ship experiments directly in Webflow.
- Design, launch, and analyze experiments in Statsig.
- Translate experiment results into actionable insights and clear recommendations for stakeholders.
- Stay abreast of industry trends and best practices in the CRO space. Continuously seek opportunities to enhance the patient and advocate experience through innovative strategies and technology.
- Help evolve Solace’s experimentation culture by improving frameworks, documentation, and decision-making standards.
What You Bring to the Table
- 3–4 years of hands-on CRO experience, ideally in a lead-gen or sales-assisted funnel.
- Experience collaborating with cross-functional partners (e.g., product, design, analytics) to deliver seamless, high-impact tests.
- Ability to uncover patient needs through qualitative research and turn those insights into experiments that improve the patient journey.
- Proficiency in data interpretation, reporting, and optimization; comfortable using dashboards or pulling reports to drive insights.
- Strong understanding of A/B testing, experimentation design, and statistical significance.
- Proficiency in Webflow, with the ability to independently build and iterate.
- Familiarity with experimentation tools such as Statsig (or similar).
- Comfort collaborating in design tools like Figma.
- Strong organizational skills and the ability to manage multiple tests simultaneously.
- A bias for action — you move fast, make sound decisions, and thrive under tight timelines.
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