Growth Marketing Strategy & Marketing Ops Manager

Responsibilities

• Lead marketing strategy & execution at clients: Own the strategy and execution of custom multi-channel communication strategies at key clients, aligned to their unique employee demographics, communication channels, and business objectives.
• Develop and execute custom client marketing campaigns: Launch multi-channel campaigns (email, SMS, direct mail, employer-sent communications) and leverage marketing automation tools (Iterable) to build & optimize campaigns. Develop new assets for our marketing asset library, including custom marketing collateral for largest clients.
• Serve as an expert consultant to Sales, Client Management, and Clients: Act as a trusted strategic advisor and subject matter expert on Garner’s approach to engagement. Pilot marketing campaigns at key clients and scale proven engagement tactics across the book of business.
• Analyze data to measure & optimize campaign performance: Provide regular client-specific reporting on marketing performance to clients and internal stakeholders.
• Build Scalable Processes & AI tools: Automate workflows and build AI tools for engagement marketing to improve efficiency in stakeholder work, tracking, strategy, and execution on member engagement.

Requirements

• 5+ years of experience in member engagement, lifecycle marketing / user acquisition, marketing ops, growth marketing, client services, and/or growth marketing. Experience from a management consulting firm, high-growth start-up, marketing agency, or digital health tech company preferred.
• Understanding of cross-channel marketing platforms, preferably Iterable, and tactical execution of email, segment, and campaign builds.
• Basic design experience for marketing collateral (e.g., Google Slides, Figma).
• Executive-level communication and presentation skills, with the ability to articulate complex marketing concepts to internal and external stakeholders.
• Results-oriented strategic thinker & problem solver who can break down ambiguous, complex problems, proactively identify opportunities, and translate vision into action while managing multiple complex client initiatives simultaneously.
• Bias for innovation & experimentation, constantly seeking to test new growth tactics and channels and partner with cross-functional stakeholders.
• Collaborative leader who builds strong relationships across internal teams (Sales, Client Management, Product, Data) and with senior client stakeholders.
• Self-starter with the ability to thrive in a fast-paced, dynamic start-up environment.

Nice-to-Haves

• Experience in digital health tech company.

Compensation & Benefits

• Target salary range: $145,000 - $170,000.
• Eligible for equity incentive and competitive benefits plans, including flexible PTO, Medical/Dental/Vision plan options, 401(k) with company match, flexible spending accounts, Teladoc Health, and more.