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Founding Channel Lead

Owns channel partnerships from scratch at a cloud security startup, building programs with MSSPs/VARs, driving partner-influenced pipeline via co-sell and events, and shaping GTM strategy. Requires commercial acumen, technical credibility with security pros, and data-driven execution. Onsite in NYC.

150k – 250kNew York, NYPartnershipsOnsite

About the role

Responsibilities

  • Design a partnership strategy for Tracebit, exploring partner types and motions that drive revenue for cloud security products like ours.
  • Drive partner-sourced and partner-influenced pipeline through joint GTM plans, co-sell motions, shared events, and partner enablement.
  • Operate as part of the sales team: run co-sell with AEs, collaborate with marketing on events/campaigns, and provide partner feedback to product.
  • Own presence at industry events like Black Hat and RSA to build Tracebit's reputation with partners.
  • Act as market intelligence source on objections, competitors, and buyer behavior.
  • Help shape broader go-to-market strategy with direct access to CEO and sales leadership.

Requirements

  • Commercially sharp with strategic thinking to design joint GTM motions and translate value into business outcomes.
  • Ability to create a custom playbook by analyzing what's working and experimenting with new motions.
  • Credible with technical buyers, especially security professionals and MSSPs; quick to learn and represent the product.
  • Organized and data-driven: track pipeline, partner performance, and deal attribution rigorously.
  • Good judgment and high standards to represent Tracebit's brand to elite security teams.

Nice-to-Haves

  • Experience building a partner program.
  • Strong commercial generalist excited to own from scratch.

Skills

Go-to-Market StrategyChannel PartnershipsPartner EnablementCo-Sell MotionsPipeline ManagementMsspsVarsSales OperationsMarket IntelligenceEvent Coordination

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