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Field Events Associate

Coordinate and execute 30+ North American trade shows annually, managing logistics, lead follow-up, marketing campaigns, and performance tracking. Requires 1-3 years B2B event marketing experience and strong project management skills.

79k – 90kUnited StatesOtherRemote1+ YOE

About the role

What You’ll Do

  • Manage and execute trade show logistics, including securing opportunities, coordinating shipments, arranging booth setup, and staff travel for 30+ events a year.
  • Lead and coordinate Pre-Event Kick-Off Calls with the onsite teams to train and prepare for a successful in-person selling experience.
  • Own the post-event lead lifecycle, including timely data entry, assigning leads to Sales, and ensuring immediate post-show follow-up.
  • Coordinate pre- and post-show email marketing campaigns in partnership with the Growth Marketing team to drive booth traffic and nurture leads.
  • Oversee day-to-day operations during trade shows, ensuring all activities run according to schedule.
  • Track and reconcile event expenses to ensure trade shows stay within their allocated budgets.
  • Recommend trade show and sponsorship opportunities based on budget and schedule availability.
  • Build and maintain a centralized event playbook, standard operating procedures (SOPs), and packing lists to streamline planning for future events.
  • Travel to conferences for onsite execution and support.
  • Track and analyze trade show performance to shape future planning in partnership with the Event Manager.
  • Work closely with Marketing and Sales to achieve benchmarked ROI metrics.

What We’re Looking For

  • 1-3 years of experience in B2B event marketing
  • Exceptional project management skills - highly organized, detail focused and results-driven with the ability to thrive while working on multiple projects at once
  • Strong interpersonal skills with the ability to build relationships both internally and externally
  • Excellent written and oral communication skills
  • Overall track record of professional and academic success
  • Experience with Salesforce preferred

Bonus Points For

  • Outstanding professional references to share
  • Experience in B2B high growth tech company environment
  • Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work

Skills

SalesforceProject ManagementEvent MarketingB2B MarketingEmail MarketingROI AnalysisBudget ManagementLead Management

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