Demand Generation Lead
Leads hands-on demand generation across LinkedIn, email, events, landing pages, and ABM campaigns to create measurable B2B pipeline. Requires 4–6 years of B2B technology marketing experience, strong commercial writing, and the ability to translate complex products into buyer-focused messaging.
About the job
Responsibilities
- Own and improve V7’s LinkedIn presence, including company posts, product updates, campaign content, event promotion, and founder-led content.
- Turn product launches, customer proof, events, and sales priorities into campaign assets across LinkedIn, email, landing pages, and sales materials.
- Support account-based marketing (ABM) campaigns for priority accounts and enterprise segments.
- Partner with product and sales to develop clear buyer messaging.
- Write commercially useful campaign content, including social posts, email copy, landing pages, customer proof points, event follow-ups, and sales enablement snippets.
- Support pre-event and post-event marketing, including target account lists, promotion, follow-up, nurture assets, and content repurposing.
- Partner with design on campaign creative, product visuals, and paid social.
- Track performance across LinkedIn, email, events, landing pages, and campaigns, using insights to improve future work.
Requirements
- 4–6 years of experience in demand generation, product marketing, content marketing, or growth marketing at a B2B technology company.
- Strong, fast, commercially focused writing skills.
- Deep understanding of LinkedIn as a B2B growth channel.
- Ability to simplify complex products into useful buyer messaging.
- Experience working with sales teams and connecting marketing activity to pipeline, deal progression, and revenue.
- Experience supporting multichannel campaigns, especially across LinkedIn, email, landing pages, and events.
- Ability to turn loosely defined ideas into usable marketing assets.
- Strong organization and ability to manage multiple priorities in a fast-moving startup.
- Curiosity about AI, automation, enterprise software, and buyer behavior.
Nice-to-haves
- Experience marketing to finance, insurance, legal, private markets, or enterprise operations teams.
- Experience with ABM campaigns or named-account programs.
- Experience working with founders or senior leaders on LinkedIn content.
- Experience using HubSpot, LinkedIn Campaign Manager, Notion, Framer, or similar tools.
- Portfolio of B2B writing, campaign work, or social content.
Compensation
- Salary: $110,000–$200,000 annually.
Skills
LinkedIn, ABM, Email Marketing, Landing Pages, Event Marketing, Sales Enablement, HubSpot, Linkedin Campaign Manager, Notion, Framer, B2B Marketing
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