Senior Product Manager, Growth

Key Responsibilities

• Own SuppCo's full growth engine across acquisition, onboarding, activation, monetization, and retention on mobile and web. Define growth strategy, identify highest-leverage opportunities, and drive key metrics.
• Scale the new membership experience: own the funnel from awareness and onboarding to first purchase and repeat engagement. Drive transactors, purchase frequency, and revenue per user. Partner with Head of Product and business team.
• Design and optimize activation and upsell loops across products and partnerships, including between SuppCo and Function Health apps, to turn users into repeat purchasers and build compounding growth mechanics.
• Design and run rigorous A/B tests across the funnel from onboarding through purchase and retention. Build a culture of experimentation and rapid iteration.
• Own the new-user experience to help users reach "aha" moment of a trusted personalized stack and first purchase faster.
• Evolve and optimize Pro membership for conversion, value communication, retention, and lifetime value.
• Drive strategy and execution for AI-powered growth surfaces including SuppIQ chatbot, agentic buying experiences, and AI-driven personalization, discovery, and guidance.
• Define KPIs, build dashboards, analyze cohort and funnel behavior, and translate insights into high-impact opportunities.
• Conduct qualitative and quantitative user research on motivations, friction, and decision-making to inform growth hypotheses.
• Partner with Engineering, Design, Growth Marketing, and Operations to ship high-quality work rapidly with strong alignment.
• Take end-to-end ownership of strategic initiatives across SuppCo's product as needed.

Qualifications

• 5+ years of product management experience at consumer technology companies with demonstrated expertise in growth.
• Proven track record driving measurable improvements in acquisition, activation, conversion, retention, or monetization through product-led growth and systematic experimentation.
• Experience building or optimizing marketplace, subscription, commerce, or transactional products, especially demand and conversion side (purchase funnels, merchandising, cross-sell, repeat-purchase).
• Deep proficiency with analytics tools (Mixpanel, Amplitude, SQL) and statistical methods for experiments, behavior analysis, and impact measurement.
• Comfortable building AI-powered features and using AI tools; experience with LLM-based products, chatbots, or agentic systems is a plus.
• Fluent with A/B testing frameworks and statistical significance; default to testing and measuring.
• Excellent product judgment to identify highest-leverage opportunities, prioritize by impact, and ship iteratively.
• Versatile generalist who can tackle diverse product challenges.
• Thrives in ambiguity and makes good decisions with incomplete information.
• Strong communication and influence skills.
• Passion for health, wellness, and products that improve lives.

Nice-to-Haves

• Experience driving growth across mobile app and web (ASO, SEO, push notifications, lifecycle/CRM, web optimization).
• Experience with subscription or membership business models.
• Background in health, wellness, nutrition, diagnostics, or supplements.
• Experience with cross-sell, partner, or two-sided ecosystem growth.
• Experience with personalization or recommendation systems.
• Experience with social features, community products, or content discovery.
• Previous experience in early-stage startups (seed to Series B).