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ThatchThatchAustin, TX

SEO & Performance Content Lead

Leads end-to-end SEO and performance content strategy, building organic acquisition, AI-enabled content workflows, and the SEO function for a complex B2B SaaS business. Requires deep technical SEO expertise, cross-functional collaboration, and a track record of connecting SEO investments to pipeline and revenue.

160k – 210k/yr
RemoteGrowth Marketing

About the role

Responsibilities

  • Own SEO strategy across technical SEO, content, AI search, and organic acquisition.
  • Develop content strategies that answer buyer questions and drive qualified traffic.
  • Build and scale the SEO function, including hiring and leading the team over time.
  • Partner with Engineering to improve site architecture, performance, and technical SEO.
  • Build AI-enabled workflows for research, content creation, optimization, and measurement.
  • Establish editorial standards that balance quality with speed.
  • Measure organic traffic, pipeline, and revenue performance and use insights to improve strategy.
  • Partner with Product Marketing, Brand, Legal, and Sales to publish accurate, high-impact content.

Requirements

  • Experience building or significantly scaling an SEO program.
  • Deep knowledge of technical SEO, content strategy, and AI search.
  • Experience leading SEO for a B2B SaaS or similarly complex business.
  • Experience using AI tools to improve research, content creation, and operational efficiency.
  • Comfort partnering closely with Engineering and Design teams.
  • Experience hiring or managing teams, agencies, or contractors.
  • Track record of connecting SEO investments to business outcomes.
  • Comfort operating in ambiguity and building processes from scratch.

Nice-to-haves

  • Built SEO from an early-stage foundation.
  • Grew organic acquisition in a competitive B2B market.
  • Built AI-native workflows for SEO and content operations.
  • Deep technical SEO expertise across site architecture, schema, and Core Web Vitals.
  • Experience with AI search, AI Overviews, or answer engines.

Compensation

  • Estimated compensation range: $160,000–$210,000 USD.

Skills

SEOtechnical seoContent Strategyai searchorganic acquisitionB2B SaaSsite architectureschema markupcore web vitalsAI ToolsContent Creationgoogle ai overviewsanswer enginesperformance measurement

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