Senior Conversion Rate Optimization Manager

Responsibilities

• Own conversion strategy across web and app stores, including landing pages, app store listings, funnels, and copy.
• Ship high volumes of landing pages for paid, SEO, lifecycle, partnerships, and product launches using the existing design system.
• Own app store optimization, including listing copy, screenshots, store creative, and onboarding handoff.
• Localize and adapt pages and store listings for international markets.
• Write persuasive, on-brand copy and build pages from existing design components.
• Run high-volume A/B and multivariate experiments using AI and scrappy tooling.
• Analyze heatmaps, session recordings, surveys, and analytics to identify drop-off points and opportunities.
• Own conversion rate, install rate, customer acquisition cost, and revenue per visitor across paid and organic channels.
• Partner with Revenue Product on paywall and upsell copy.
• Share learnings and increase the speed and volume of conversion testing across the company.

Requirements

• 5–8 years of experience in performance marketing, growth marketing, or conversion rate optimization.
• Experience owning conversion and funnel testing at scale across the web and app stores, including app store optimization.
• Strong landing page copywriting skills and customer insight.
• Experience interpreting experiment results, judging statistical significance, and determining next steps.
• Experience with landing page and experimentation tools such as Optimizely, VWO, or Unbounce.
• Experience with behavioral analytics tools such as Clarity or Hotjar.
• Ability to define KPIs, conduct analysis, and translate user data and research into test plans.
• Ability to use AI to increase individual productivity.
• Commitment to ethical experimentation and avoiding dark patterns.
• Ability to collaborate with product and engineering teams and ship changes quickly.
• Must be eligible to work in the United States and willing to work five days per week in the New York City office.

Compensation & Benefits

• Base salary: $160,000–$190,000, before equity.
• Company equity package.
• 401(k) with 3% employer match and Roth 401(k).
• Medical, dental, and vision insurance, with PPO, HSA, and FSA options.
• 11 paid holidays, unlimited PTO, and sick time.
• 16 weeks of paid parental leave.
• Creative education stipend.
• Generous commuter allowance.
• In-office lunch five days per week.