Senior Product Manager, Ad Serving
Own the roadmap and infrastructure for Fetch's ad serving stack, including unified ad server migration, pacing, frequency capping, and real-time delivery. Requires 4-5 years PM experience with 3+ years in ad tech and strong technical depth.
About the job
What you'll do
- Own the roadmap for Fetch's ad serving infrastructure, covering decisioning, pacing, frequency capping, and real-time delivery pipelines.
- Lead the migration of all ad objects to a single, unified ad server, consolidating fragmented serving pipelines so every object type can be served and evaluated against the same criteria.
- Own integrations with third-party verification partners, ensuring Fetch meets industry standards for ad delivery and measurement.
- Drive standardization with the mobile team for event logging across different ad types that support reliable delivery, reporting, and experimentation.
- Design and run experiments to measure the impact of serving changes on fill rate, delivery quality, and advertiser outcomes.
- Partner with the ML and personalization team to ensure the ad server is providing the right signals, inputs, and controls to support ranking and relevance decisions across surfaces.
- Work closely with Engineering, ML, Analytics, and Sales to define requirements, make trade-offs, and ship improvements to the serving stack.
What You Bring
- 4-5 years of product management experience, with 3+ years focused on advertising technology.
- Solid understanding of ad serving fundamentals including request/response flows, eligibility and targeting enforcement, pacing, frequency capping, and real-time delivery, as well as how those mechanics interact with supply and demand to affect advertiser outcomes and user experience.
- Comfortable in deeply technical conversations with engineering about system design, data pipelines, and architecture trade-offs.
- Strong analytical instincts, you define the right metrics, run experiments well, and make decisions from data.
- Bias for execution: able to drive work forward across multiple workstreams without a lot of hand-holding.
- Comfort with ambiguity, a lot of this is greenfield and you should be energized by building from scratch rather than inheriting a finished system.
Compensation and Benefits
- Base salary range: $150,427 - $176,973
- Equity in Fetch for all full-time employees
- 401k Match: Dollar-for-dollar match up to 4%
- Comprehensive medical, dental and vision plans for employees and pets
- $10,000 per year in education reimbursement
- Employee Resource Groups and Inclusion Council participation
- Flexible PTO, 9 paid holidays, and year-end week-long break
- 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers
- $2,000 Calvin Care Cash incentive for new family members
- Flexible work environment with hardware and software provided for remote work
Skills
Ad Serving, Ad Tech, Pacing, Frequency Capping, Real-Time Delivery, Request/Response Flows, Targeting Enforcement, Data Pipelines, System Design, Experimentation
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