Senior Product Manager, Ad Serving

What you'll do

• Own the roadmap for Fetch's ad serving infrastructure, covering decisioning, pacing, frequency capping, and real-time delivery pipelines.
• Lead the migration of all ad objects to a single, unified ad server, consolidating fragmented serving pipelines so every object type can be served and evaluated against the same criteria.
• Own integrations with third-party verification partners, ensuring Fetch meets industry standards for ad delivery and measurement.
• Drive standardization with the mobile team for event logging across different ad types that support reliable delivery, reporting, and experimentation.
• Design and run experiments to measure the impact of serving changes on fill rate, delivery quality, and advertiser outcomes.
• Partner with the ML and personalization team to ensure the ad server is providing the right signals, inputs, and controls to support ranking and relevance decisions across surfaces.
• Work closely with Engineering, ML, Analytics, and Sales to define requirements, make trade-offs, and ship improvements to the serving stack.

What You Bring

• 4-5 years of product management experience, with 3+ years focused on advertising technology.
• Solid understanding of ad serving fundamentals including request/response flows, eligibility and targeting enforcement, pacing, frequency capping, and real-time delivery, as well as how those mechanics interact with supply and demand to affect advertiser outcomes and user experience.
• Comfortable in deeply technical conversations with engineering about system design, data pipelines, and architecture trade-offs.
• Strong analytical instincts, you define the right metrics, run experiments well, and make decisions from data.
• Bias for execution: able to drive work forward across multiple workstreams without a lot of hand-holding.
• Comfort with ambiguity, a lot of this is greenfield and you should be energized by building from scratch rather than inheriting a finished system.

Compensation and Benefits

• Base salary range: $150,427 - $176,973
• Equity in Fetch for all full-time employees
• 401k Match: Dollar-for-dollar match up to 4%
• Comprehensive medical, dental and vision plans for employees and pets
• $10,000 per year in education reimbursement
• Employee Resource Groups and Inclusion Council participation
• Flexible PTO, 9 paid holidays, and year-end week-long break
• 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers
• $2,000 Calvin Care Cash incentive for new family members
• Flexible work environment with hardware and software provided for remote work