Content Lead

Core Responsibilities

Brand, Thought Leadership & Organic Presence

• Own Hilbert’s editorial voice and brand positioning across all channels. Ensure that everything published under the Hilbert name reflects a clear, earned, and consistent point of view on B2C growth intelligence.
• Write and publish original long-form content: essays, frameworks, and category-defining pieces that position Hilbert as the authoritative voice for operators who take B2C growth seriously.
• Drive Hilbert’s organic content strategy: identify the topics, formats, and channels where the audience is paying attention, and build a presence that compounds.
• Own the LinkedIn presence for both the company page and founder voices — content strategy, publishing cadence, and amplification logic.

Video & Media Programming

• Own end-to-end production of Hilbert Space, our videocast series featuring growth leaders. Handle guest pipeline, pre-production research, editorial direction, distribution, and clip strategy.
• Build and execute an education video strategy for Hilbert: explainer content on B2C growth mechanics, product walkthroughs, use case breakdowns, and concepts like cohort economics, LTV modeling, channel attribution, and agentic growth infrastructure.

Sales Enablement & Customer Evidence

• Produce the content the sales team needs to close: one-pagers, pitch narratives, competitive positioning documents, objection-handling resources, and tailored collateral for specific verticals or account types.
• Build Hilbert’s customer story library: case studies, outcome-driven proof points, and reference materials that translate what Hilbert has done for customers into language that resonates with new prospects.

Who Thrives In This Role

• 5+ years of content and marketing experience at a B2B technology company, with at least part of that time spent in a founding or near-founding content capacity — building from scratch, owning outcomes, not inheriting infrastructure.
• Produced content across the full B2B stack: thought leadership and brand, SEO and organic, sales enablement, video, customer evidence, and website copy.
• Understand B2C growth mechanics: cohort economics, paid acquisition against LTV, retention curves, channel mix, agentic decision-making.
• Owned a video or media program end-to-end.
• Think in systems: content architecture, flywheels at scale.
• Sharp editor who raises quality floor.
• Worked closely with sales and GTM teams.
• Comfortable in fast-moving, small team environment.