Event & Experiential Marketing Lead

Responsibilities

• Own the end-to-end strategy and execution of Tabs’ event and experiential program (owned events, field marketing, conferences, executive dinners, partner activations).
• Design high-impact, differentiated experiences that stand out in a crowded market.
• Coordinate virtual events, webinars, and speaking opportunities for Tabs.
• Partner with BD and Growth to run ABM-driven field programs tied to priority accounts, verticals, and intent signals.
• Turn events into revenue by owning post-event conversion strategy such as BDR/AE follow-up, sequencing, and pipeline acceleration.
• Manage event budgets, vendors, logistics, and timelines with high attention to detail.
• Track and report on event ROI, influenced pipeline, and program performance.
• Build playbooks and systems so events scale as a core GTM motion, not one-off efforts.

Requirements

• 7+ years of experience in B2B field, event, or community marketing.
• Have moved beyond execution and can own strategy + outcomes, not just logistics.
• Extremely organized, love project management, and sweat the details.
• Excellent at partnering with Sales and driving crisp follow-up.
• Know how to measure programs and report results.
• Resourceful, adaptable, and energized by building with a small team.
• Comfortable operating in ambiguity and building from zero to one.
• Write clearly and communicate well.

Perks and Benefits

• Competitive compensation and equity.
• Unlimited PTO.
• Up to 100% employer covered monthly healthcare premium (medical, dental, vision).
• Lunch provided via Sharebite, plus dinner for any later office days.
• Parental leave up to 12 weeks.
• Tax free commuter and parking benefits.
• Voluntary insurances (Life, Hospital, Critical Illness, Accident).
• Employee Assistance Program (Rightway).
• Free One Medical Membership.
• 401k.