SDR, Health Plans/Systems

Responsibilities

• Conduct deep research into targeted health plans (payers) and major health systems to map executive hierarchies and identify key clinical and financial stakeholders.
• Execute high-volume, highly personalized outbound campaigns using cold calling, tailored emails, and LinkedIn outreach.
• Own and follow up on marketing and event-generated leads, qualifying them and converting into commercial opportunities.
• Support three enterprise Directors of Sales by managing calendar handoffs, coordinating regional strategies, and maintaining CRM data hygiene.
• Learn and communicate Virta's clinical and financial model, including performance-based fee structures and medication deprescribing to reduce healthcare spend.

90 Day Plan

30 Days: Complete onboarding on Virta's clinical treatment, performance-based contract model, healthcare payer landscape; establish alignment with assigned Directors of Sales.

60 Days: Complete certification on enterprise messaging, objection handling, and sequence management tools; begin launching outbound sequences and cold outreach.

90 Days: Achieve proficiency in prospecting channels, consistently convert leads into high-quality meetings, and maintain an organized pipeline of opportunities.

Must-Haves

• 1–2+ years of outbound selling experience in healthcare SaaS, digital health, medical device sales, or selling to health plans/payers.
• Exceptional organizational skills and ability to manage time while supporting multiple stakeholders.
• Experience converting marketing or event-driven leads into commercial opportunities.
• Strong work ethic with willingness to make frequent cold calls and perform deep account research.
• Experience executing structured outreach using sequence-based prospecting tools (e.g., Outreach, Salesloft).
• Proactive use of AI tools to improve efficiency.