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DatadogDatadogNew York, NY

Partner Marketing Manager, Cloud - NAMER

Lead co-marketing programs and MDF initiatives with North American channel and cloud partners (AWS, Google Cloud, Azure) to drive pipeline and partner engagement. Requires 6+ years B2B marketing experience with 4+ years in partner/channel marketing.

119k – 159k/yr
Hybrid6+ YOEProduct Marketing

About the role

What You'll Do

  • Own and execute joint marketing programs with Datadog's top North America channel and cloud partners, driving pipeline generation, partner engagement, and new customer acquisition
  • Develop and manage Marketing Development Fund (MDF) programming end-to-end, including partner applications, budget allocation, campaign execution, and ROI measurement
  • Plan and run integrated digital and field marketing campaigns — including webinars, executive events, sponsored content, and ABM programs — in close collaboration with the broader marketing team
  • Act as the primary marketing counterpart to the Channels & Alliances sales team, aligning marketing activity to sales priorities and ensuring tight feedback loops on pipeline performance
  • Build and champion AI-driven workflows and processes for the channel marketing function, identifying opportunities to use tools like Claude, Gemini, ChatGPT, and other platforms to automate, personalize, and accelerate campaign execution
  • Define and track KPIs across the partner marketing portfolio, hosting regular GTM reviews with key partners and internal stakeholders to drive accountability and measure impact
  • Collaborate cross-functionally with Demand Generation, Field Marketing, Product Marketing, and Creative teams to develop scalable channel campaign assets and partner enablement materials
  • Manage partner marketing budgets with rigor, ensuring spend is prioritized against the highest-impact opportunities and reported accurately

Who You Are

  • Bachelor's degree required
  • 6+ years of B2B marketing experience, with at least 4 years focused on partner, channel, or alliance marketing in the technology or SaaS industry
  • Proven experience running MDF programs and managing partner marketing budgets at scale
  • Track record of designing and executing integrated marketing campaigns — both digital and field — that generate measurable pipeline outcomes
  • Comfortable operating as a senior individual contributor: you can set strategy, build a plan, and execute it yourself without waiting for direction
  • Strong working knowledge of AI tools (Claude, ChatGPT, Gemini, or similar) and a genuine interest in applying them to streamline marketing workflows and build repeatable processes
  • Excellent communicator with the ability to build strong relationships with both external partners and internal sales counterparts
  • Experience working closely with a channels or alliances sales team and understanding how to align marketing investment with sales motions
  • Ability to manage multiple programs simultaneously in a fast-paced environment
  • Willingness to travel up to 25%

Skills

B2B MarketingPartner MarketingChannel MarketingAlliance MarketingMdf ProgramsBudget ManagementDigital MarketingField MarketingABMAI ToolsClaudeChatGPTGeminiKPI TrackingGtm Reviews
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