Developer Marketing Lead
Leads developer marketing strategy for API/platform products, creating technical content, campaigns, and enablement tools to drive pipeline and adoption among engineers and technical buyers. Partners cross-functionally with Product, Engineering, and Sales; requires 6-8 years B2B marketing with developer focus.
About the job
What You'll Do
Developer Positioning & Messaging
- Define and execute a developer marketing strategy that spans awareness, activation, and retention across Socure's API and platform products.
- Develop clear developer ICPs, technical value propositions, use cases, and competitive positioning that resonate with engineers, architects, and technical decision-makers.
- Partner with Product and Engineering to embed differentiated data, capabilities, and insights into developer-facing narratives.
- Translate complex AI-driven identity and fraud capabilities into compelling, technically credible content that developers trust and share.
- Deliver field-ready and self-serve enablement — integration guides, technical decks, API playbooks, sandbox environments, and developer ROI tools — that accelerate time-to-value.
Developer Campaign Strategy
- Partner with GTM and Growth leaders to build and execute campaigns that generate qualified pipeline from technical audiences, including product-led growth motions.
- Drive awareness within developer communities, forums, and ecosystems to position Socure as the default identity infrastructure for builders.
- Own developer content programs: technical blogs, docs improvements, video walkthroughs, webinars, and conference presence (e.g., developer summits, API World, fintech hackathons).
- Partner with RevOps to define success metrics, analyze funnel performance, and iterate — owning the developer funnel from first touch to activation.
Cross-Functional Partnership
- Act as the developer marketing owner during planning cycles, QBRs, and product launches.
- Influence stakeholders across Product, Engineering, Sales, DevRel, and Marketing to ensure alignment between what's built and how it's positioned.
- Establish and track KPIs tied to developer signups, API activations, sandbox-to-production conversion, and technical pipeline contribution.
- Bring market insights, developer community signals, competitive intelligence, and industry trends into GTM strategy discussions.
What You Bring
- 6–8 years of B2B marketing experience, with a meaningful portion in developer marketing, product marketing for API/platform products, or technical content strategy.
- Demonstrated success driving measurable pipeline and product adoption through developer-focused programs and technical go-to-market motions.
- Strong ability to translate complex, AI-driven or data-centric technology into clear, compelling narratives for technical audiences — without losing the nuance.
- Experience partnering closely with engineering and product teams, and influencing cross-functional stakeholders without direct authority.
- Analytical rigor and a track record of tying developer marketing programs to business outcomes (activation rates, pipeline, retention).
- Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-moving environment.
- Bonus: hands-on experience with API documentation, SDKs, developer portals, or product-led growth strategies.
Skills
API, SDKs, Developer Portals, Product-Led Growth, Technical Content, Api Documentation, AI, Identity Verification, Fraud Detection, Go-to-Market Strategy
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