Partner Field Marketing Manager

What You'll Do

• Own and scale Ramp's partner field marketing strategy, driving co-marketed events that generate measurable pipeline and net-new business.
• Develop targeted partner engagement strategies for executive dinners, roadshows, customer events, and third-party conferences, ensuring partners actively source and engage priority accounts.
• Partner closely with Alliances and Sales to identify strategic partners, align on target account lists, and maximize partner contribution across every event.
• Own partner engagement for each initiative, holding partners accountable for bringing qualified prospects, supporting joint outreach, and generating measurable pipeline.
• Design partner-integrated event experiences that create meaningful engagement between partners and priority customer accounts.
• Develop attribution frameworks and reporting to measure partner-sourced attendance, pipeline, and program performance, using data to continuously optimize results.
• Collaborate cross-functionally with Sales, Alliances, Demand Generation, and Field Marketing to align campaign strategy, account engagement, and follow-up execution.
• Leverage AI and automation to improve partner engagement, event campaign execution, reporting, and operational efficiency.

What You Need

• 6+ years of experience in partner marketing, channel marketing, alliances, field marketing, or a related go-to-market function within a high-growth B2B SaaS or technology company.
• Proven experience building partner marketing or channel marketing programs that drive measurable pipeline through strategic partner engagement.
• Experience building and executing top-tier executive events & conference ancillary events.
• Experience developing account-based partner marketing strategies in close partnership with Sales and Channel/Alliances teams.
• Strong understanding of partner ecosystems, joint go-to-market programs, and partner-led demand generation.
• Exceptional project management and stakeholder management skills, with the ability to influence cross-functional teams and external partners.
• Strong analytical skills with experience measuring marketing performance, attribution, and pipeline impact.
• Excellent written and verbal communication skills.
• Actively leverages AI tools as a core part of daily work, using them to improve campaign execution, automate workflows, accelerate analysis, and increase productivity.

Nice to Haves

• Experience working with technology alliances, cloud partners, systems integrators, or strategic channel partners.
• Experience with Salesforce, marketing automation platforms (e.g., Marketo or HubSpot), and event management tools.
• Familiarity with account-based marketing (ABM) strategies and partner attribution models.
• Experience supporting executive events, customer advisory boards, or third-party industry conferences.