Senior Data Scientist, Marketing Science
Senior data scientist leading marketing measurement, incrementality experiments, attribution, and growth modeling. The role partners with Growth leadership and requires 5+ years of relevant experience, advanced SQL, machine learning deployment, and modern cloud data-stack expertise.
About the job
Responsibilities
- Drive quantitative rigor in marketing performance measurement.
- Design and analyze incrementality experiments, including geo tests, holdouts, and lift studies.
- Partner with customer acquisition, lifecycle, and membership teams to test channels and shape growth strategy.
- Own attribution and media mix modeling to guide marketing investment.
- Model customer value, propensity, and retention to improve targeting and personalization.
- Mentor peers and establish data-team best practices, processes, tools, and standards.
Requirements
- 5+ years of experience in growth data science, marketing science, or consumer analytics; consumer or marketplace experience preferred.
- Deep experience with incrementality testing, experiment design, causal inference, attribution, and media mix modeling.
- Experience building machine learning models and deploying them to production.
- Advanced SQL skills; Python or another scripting language preferred.
- Hands-on experience with modern cloud data stacks and data modeling best practices.
- Experience using LLM tools to accelerate analysis and prototyping.
- Strong communication and storytelling skills.
- Curious, pragmatic, collaborative, and empathetic, with experience mentoring and supporting peers.
Compensation and Benefits
- Indicative compensation range: $130,000–$185,000 + equity, depending on experience and hiring level.
- Unlimited vacation.
- Health, dental, and vision insurance.
- Wellhub memberships.
- 401(k) plan with company match.
- Commuter benefits.
- Supplemental life insurance.
- Stock options.
Skills
SQL, Python, Machine Learning, Causal Inference, Experiment Design, Incrementality Testing, Attribution, Media Mix Modeling, BigQuery, dbt, Data Modeling, Airbyte, Llm Tools
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