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FivetranFivetranAustin, TX

Senior Technical Product Marketing Manager

Lead technical product marketing for Fivetran's data platform, creating technical content, messaging, and GTM strategies. Requires 4-8 years experience in product marketing or data engineering with deep knowledge of modern data infrastructure, integration, lakes, and AI trends.

Salary not listed
Hybrid4+ YOEProduct Marketing

About the role

What You’ll Do

Content Development & Messaging

  • Create high-impact technical collateral across the Fivetran platform, including architecture diagrams, demos, white papers, blogs, pitch decks, technical guides, and other customer-facing content.
  • Develop thought leadership that translates complex technical concepts into clear, value-based messaging for technical audiences.
  • Review and edit materials across the product portfolio to ensure technical accuracy, consistency, and strategic alignment.

Customer & Market Insights

  • Conduct research on market trends, customer needs, and competitive dynamics across the modern data ecosystem to inform product positioning and messaging.
  • Partner closely with Product Management to deeply understand features, technical capabilities, and customer use cases across multiple product areas.
  • Develop how-to guides, demo videos, case studies, and technical whitepapers that support adoption and expansion across key products.

Cross-Functional Collaboration

  • Act as a technical marketing partner to GTM Product Marketers, Demand Generation, Regional Marketing, Sales, and Enablement to support launches, campaigns, webinars, field events, and sales plays across priority product areas.
  • Collaborate with Partner Marketing to showcase integrations and ecosystem partnerships through joint initiatives such as webinars, workshops, and hands-on labs.

Technical Expertise

  • Operationalize technical product marketing best practices across teams.
  • Stay up to date with trends in data integration, cloud data platforms, AI, deployment models, governance, etc.
  • Serve as technical SME on the Fivetran platform, articulating how it fits into customers’ broader data stacks and workflows.
  • Provide best practices, reference architectures, and technical validation to support sales cycles and customer conversations.

Thought Leadership

  • Represent Fivetran as a platform expert through events, presentations, webinars, and hands-on labs.
  • Support analyst relations and strategic conversations by providing detailed technical insights and validating product innovation across the portfolio.
  • Help position Fivetran as a foundational component of modern, scalable data infrastructure.

Skills We’re Looking For

  • 4-8 years of experience in product marketing, data engineering, product management, sales engineering, and/or data and analytics consulting.
  • Data industry experience and expertise: Either hands-on work with or a deep knowledge of data engineering with a focus on data integration, data lakes, open table formats (e.g. Delta Lake, Apache Iceberg), data warehouses, data catalogs and related technologies (e.g. SQL, dbt, python, Spark).
  • Technical aptitude and a desire to learn more: Knowledge of modern data infrastructure and tools, particularly in relation to data lakes and their role in analytics and storage. Has a keen interest in all things data integration and cloud destinations and a willingness to work on new product areas as they arise.
  • Experience working with multiple different teams: Proven experience partnering and coaching across Product, Sales, Marketing, and Enablement teams to deliver impactful results.
  • Strong in-person, virtual, and written communication: Exceptional verbal and written communication skills, capable of adapting messaging for different technical personas and mediums.
  • Highly-organized with an excellent project management track record: Strong project management skills to juggle multiple initiatives and projects, maintain proactive communication with stakeholders, and meet deadlines.
  • An understanding of our target customers: The ability to gain a deep understanding of the needs and challenges of data engineers, data scientists, data architects, and technical stakeholders.

Perks and Benefits

  • 100% employer-paid medical insurance
  • Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
  • RSU stock grants
  • Professional development and training opportunities
  • Company virtual happy hours, free food, and fun team-building activities
  • Monthly cell phone stipend
  • Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

Skills

Product MarketingData EngineeringSQLdbtPythonSparkDelta LakeApache IcebergData IntegrationData LakesData WarehousesAI
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