Associate Manager, Marketing Science

What You’ll Do

• Shape, drive and execute on research and measurement strategy across key verticals in North America
• Consult with advertising partners on measurement strategy and solutions, with strong expertise across performance measurement and conversion-lift measurement tactics
• Create and deliver measurement-driven projects that align with vertical and market initiatives, with a constant focus on driving growth and revenue
• Propel the adoption of Spotify’s first-party measurement solutions and act as a subject matter expert on those solutions internally and externally
• Partner with our Product team and provide expertise as it relates to measurement methodology, particularly for attribution and low-funnel measurement
• Build compelling, multi-source, advertising research stories that educate our sellers, marketers and clients and tout Spotify’s unique value proposition
• Extract insights from large and diversified data sets (1st party and custom research) to provide hypotheses, and use insights to answer sales, marketing, and business development questions
• Partner closely with Sales and other cross-functional partners to create scalable solutions tailored to specific client needs
• Develop new, innovative approaches to data analysis and positioning and strong recommendations that feed into future client strategies
• Evaluate effectiveness across Spotify buying channels to share recommendations, success stories, and best practices
• Influence stakeholders and change behavior to improve business outcomes
• Educate internal and external stakeholders on media performance trends and best practices to inform business decisions across our business
• Contribute to Spotify’s point of view regarding new/current research and measurement solutions, and educate our Sales and Marketing teams accordingly
• Present measurement insights at client, agency, and industry events as needed
• Partner cross-functionally to identify and outline top performing campaign tactics, including Spotify formats, audiences, and buying channels, to publish as success stories
• Collaborate with leadership stakeholders on Sales and/or Marketing initiatives

Who You Are

• 5+ years of experience in digital advertising research at a research vendor, media owner, advertiser or agency partner
• Excellent presentation skills and ability to lead and significantly contribute to external meetings with clients
• Proven experience partnering with global advertisers and driving measurement strategy in a given expertise area
• Operate in a transparent fashion to stakeholders and peers, and viewed as approachable regarding challenging talks
• Strong background in quantitative ad effectiveness research, particularly with using conversion-lift solutions and other low-funnel measurement products
• Experience with scaling signal-based solutions such as conversions API
• Familiar with interpreting results and recommending measurement solutions that include, but are not limited to, driving app installs/in-app activity, multi-touch attribution, conversions APIs, clean rooms, and more
• High level of experience in running multiple-forms of advertising measurement ranging from brand lift to conversion lift measurement across a variety of buying channels, including Programmatic channels
• Extremely strong knowledge of the digital marketing ecosystem, measurement capability landscape, and how it all works from a technical perspective
• Extensive experience in data analysis and storytelling, going beyond the “what” to tell the “why” within research results
• Self-starter who digs into projects without needing much direction
• Positive and collaborative teammate who values building strong relationships with colleagues and stakeholders