GTM Associate

Key Responsibilities

• Define product positioning and value propositions
• Create messaging frameworks by vertical, segment, persona, and channel
• Maintain a consistent narrative across the revenue organization
• Define target segments, buyer personas, and priority verticals
• Identify adjacent segments and emerging market opportunities
• Guide BDR targeting and campaign prioritization
• Support enterprise opportunities with deal strategy and positioning
• Help structure RFP responses and requirement definitions
• Design competitive minefields that expose competitor weaknesses
• Build sales playbooks, battlecards, and enablement materials
• Track competitors and market dynamics
• Maintain competitor positioning frameworks
• Gather insights from prospects, customers, and sales teams
• Translate market feedback into inputs for product development
• Plan and run lifecycle & reactivation campaigns with the marketing & sales teams
• Work closely with Field Marketing and Sales on event planning

Requirements

• Based in the Bay Area with the right to work in the USA (no visa sponsorship available)
• This is a fully in-person role at our Santa Clara office
• 3 years of experience in business development, growth marketing, product marketing, or GTM strategy or Graduate in a STEM bachelor's degree from a top university
• Ability to translate technical products into clear commercial narratives
• Experience building segmentation frameworks, sales playbooks, and competitive positioning
• Strong written and verbal communication skills
• Willing and able to travel up to 30% of the time

Preferred Experience

• Experience in enterprise sales processes
• Experience in fintech, compliance technology, fraud prevention, or data infrastructure