Senior Customer Marketing Manager

What you'll own

The value-proof engine Build and run the system that turns customer outcomes into published proof on a predictable cadence: case studies, videos, and quote cards grounded in real outcome data. This role turns customer outcomes into proof for prospects, the market, and the sales team.

Advocacy and references Grow a referenceable-customer bench relevant to our field sales teams, run the advocacy program, and feed Majors and ABM with proof tied to the value a customer has already realized.

Value stories at events Source and prepare customer speakers for our biggest annual events such as Snowflake Summit, Databricks DAIS, and our own Workflow conference. Own the Sigma User Meetups (SUMs) webinar series.

Reviews and recognition Drive review volume and quality on G2 and Gartner Peer Insights, and run programs like "Built with Sigma" awards that give customers a reason to put their name next to ours.

The Customer Advisory Board Own and mature Sigma’s CAB program in partnership with Business Value Services, and turn what you hear into both product input and pipeline.

Cross-Functional Distribution of Resources Bring relevant stories into the website, the sales plays, and the ABM pages.

The agentic stack Operate the AI-first system (Sigma, Claude, and the connected tooling) so drafting, repurposing, and distribution run at a volume one person plus agents can sustain, and improve that system as you go.

What you bring

• Three to five years in B2B SaaS value marketing, customer advocacy, customer reference, customer success, BVS, or a closely related field. This is an entry point into marketing, so adjacent experience counts.
• A track record of creating proof and references yourself, not only executing an existing playbook.
• Strong writing and storytelling instinct, and the judgment to find the one outcome in a customer conversation that a prospect will actually care about.
• Comfort with AI tooling. You have built, or are eager to build, agentic workflows, and you are not precious about doing by hand what an agent can do better.
• Data fluency. You can work inside a warehouse-native analytics product, pull your own outcome numbers, and partner with RevOps without needing everything handed to you.
• Event and customer-speaker exposure, and the diplomacy to manage customer relationships and executive stakeholders.
• A cross-functional operator who works across sales, Business Value Services, customer success, product marketing, and field marketing without friction.

Compensation

The base salary range for this position is $126k - $148k annually. This role is eligible for stock options, as well as a comprehensive benefits package.