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PathAIPathAIBoston, MA

Manager/Sr. Manager, Biopharma Marketing

Leads biopharma product launches, owns messaging, campaigns, collateral, and conference execution. Requires 2-5+ years product marketing in healthcare, strong writing/design skills, and cross-functional collaboration.

126k – 192k
RemoteProduct Marketing

About the role

What You’ll Do

  • Lead end-to-end launches for biopharma products and services in partnership with Product and Business Development, including positioning, messaging, and go-to-market rollout plans
  • Own external messaging and campaign calendars, ensuring consistent execution across web, social, PR, sales enablement, and event-related touchpoints
  • Own development of product marketing collateral, including content creation, creative direction, and final deliverables across digital, sales, partner, and event assets
  • Support the planning and execution of industry conferences, owning tactical execution for Tier 1 conferences including registration, event planning, cross-functional coordination, and assets including supporting follow-up campaigns, social media calendar around conferences and biopharma engagement strategy with business development team
  • Partner with the marketing team on channel strategy, investment decisions, and performance measurement, contributing to annual marketing objectives, tactics, and budgets for product and service focus areas

What You Bring

  • 2-5+ years of experience in product marketing with experience in brand management or digital marketing in the healthcare field
  • Proven ability to craft engaging content across diverse customer segments
  • Strong writing skills, with the ability to simplify complex concepts and produce high-quality written content
  • An eye for design based on extensive experience creating collateral and/or communications tools that are visual in nature
  • Strong communication skills and the ability to have a confident presence with internal and external stakeholders
  • Demonstrated experience in cross-functional collaboration and managing internal and agency relationships, including brief development and creative evaluation

Nice to Have

  • Background in pharmaceuticals, biotech, or medical devices
  • Prior experience in a high-growth company (Series A-C)
  • Knowledge of marketing automation/CRM platforms (e.g., HubSpot, Marketo) and SEO/analytics tools (e.g., Google Analytics, Google Search Console, SEMrush)
  • Experience with video and image editing tools such as Canva, Adobe Creative Suite, and Vimeo

Compensation

Annual Pay Range: $125,530 - $192,479 Not Overtime Eligible Eligible for RSUs

Skills

HubSpotMarketoGoogle AnalyticsGoogle Search ConsoleSemrushCanvaAdobe Creative SuiteVimeoSEOCRM
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