Senior Product Marketing Manager, Competitive Intelligence

What You’ll Accomplish

• Own the end-to-end competitive intelligence program: define the framework, identify priority and emerging competitors, and build the monitoring cadence that keeps Attentive one step ahead
• Track and analyze the competitive landscape across martech, with deep focus on SMS, email, RCS, push, and cross-channel engagement platforms
• Maintain and continuously evolve battlecards in Klue, product comparison matrices, objection-handling guides, and win/loss summaries that directly support deal execution
• Provide direct deal support by joining competitive evaluations and churn-risk calls when specialized CI expertise can tip the outcome
• Conduct rigorous deep dives into competitor product capabilities, pricing and packaging models, new feature launches, and go-to-market strategies
• Develop high-impact internal enablement materials, including battlecards, objection-handling guides, and demo scripts, alongside client-facing competitive comparison assets and thought leadership to drive deal execution and market differentiation
• Own the win/loss interview program and analyze CRM data to translate patterns into strategic recommendations for messaging, enablement, and product priorities
• Build and optimize AI-powered workflows to scale intelligence gathering, synthesis, and distribution—staying ahead of the curve on how CI teams operate in 2026 and beyond
• Continuously experiment with new approaches to make the CI program faster, smarter, and more embedded in daily GTM workflows

Your Expertise

• 5+ years of experience in product marketing, competitive intelligence, strategy, or a related B2B SaaS role
• Proven track record of building and maintaining competitive enablement materials (battlecards, comparison matrices, objection guides) that sales teams actually use
• Strong analytical skills with the ability to distill large volumes of information from diverse sources into clear, actionable insights and compelling narratives
• Excellent written and verbal communication skills; you can build a polished executive brief and run a compelling sales training with equal ease
• Demonstrated ability to work cross-functionally with GTM, Product, Marketing, and leadership stakeholders—earning trust as the go-to competitive expert
• Highly organized, detail-oriented, and self-motivated; you can manage multiple workstreams and shifting priorities without losing quality
• Strong experience with AI tools and a track record of building new AI-powered workflows to increase the scale and speed of a product marketing or CI function
• Hands-on experience with CI platforms such as Klue or similar tools