Sr. Ads Product Marketing Manager

Responsibilities

• Lead self-directed customer and market analysis to develop a comprehensive understanding of the Ads Manager product area and the broader competitive landscape.
• Aggregate insights across teams (e.g. product analytics, data science, UXR, brand research and sales) to build advertiser empathy and identify competitive opportunities that influence product development.
• Define needs-based partner segmentation to inform priority opportunities. Estimate strategic and revenue impact of each initiative to allocate resources and support most effectively.
• Develop and execute comprehensive GTM marketing strategies including positioning, messaging, channel mix, launch plans and contingencies.
• Evaluate milestones and schedules, flag when projects are on- versus off-track and drive action through existing and new PMM best practices, tools and processes.

Requirements

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent experience.
• 6+ years of experience in product marketing, ads marketing or a related field.
• Deep expertise with SMBs, including advertiser needs, media strategies, analysis and optimization.
• Experience with Pinterest tools such as Ads Manager, Bulk Editor, Merchant tools and API-based workflows.
• Experience developing and executing go-to-market strategies across multiple stakeholder groups.
• Experience leading cross-functional workstreams independently, with comfort navigating ambiguity.
• Strong communication skills with the ability to explain complex subjects clearly and concisely to leadership and cross-functional partners.
• A commitment to understanding and advocating for advertisers, with a track record of turning customer insights into actionable product and marketing strategies.