Senior Event Marketing Manager, Field Programming

Responsibilities

• Lead field initiatives and sales enablement for major events like the Data + AI Summit and World Tour.
• Deliver premium field experiences, activate Sales colleagues, refine workflows, and strengthen cross-functional alignment to scale programs and business impact.
• Define clear targeting frameworks (quotas, eligibility, strategic account selection) with sales leadership.
• Develop and drive adoption of a simple, repeatable event playbook (pre-, during, and post-event) across sales, marketing, and partner teams.
• Ensure cohesive and premium attendee and customer experiences from invitation through post-event follow-up.
• Track event performance through dashboards and reports in partnership with analytics and operations, providing visibility into attendance, engagement, and revenue impact.
• Manage reliable and timely lead flow from events into sales systems with structured campaigns, lead routing, and MQL definitions.
• Utilize incentive structures (SPIFFs, recognition programs) to drive field engagement.
• Integrate cross-functional programs (executive forums, partner summits, product announcements, training, certifications) into a unified field event strategy.

Requirements

• Extensive experience leading complex B2B marketing events or event portfolios end-to-end, with ownership for business impact.
• Proven track record partnering closely with sales and field teams to design event strategies, plays, and enablement that drive measurable pipeline and revenue outcomes.
• Strong program and project management skills to coordinate multiple workstreams, agencies, and stakeholders while maintaining clarity on goals, budgets, and timelines.
• Deep comfort working with CRM, marketing, and analytics tools to define targets, interpret performance, and make data-informed recommendations.
• Excellent communication and executive presence to influence senior leaders, align cross-functional teams, and represent strategy and results.
• Metrics-driven, test-and-learn mindset focused on improving attendee experience, field engagement, and event ROI.
• Ability to operate both strategically and tactically: setting vision and frameworks while ensuring world-class execution.

Compensation

• Zone 1 Pay Range: $158,000–$217,250 USD
• Zone 2 Pay Range: $142,200–$195,600 USD
• Zone 3 Pay Range: $134,300–$184,700 USD
• Zone 4 Pay Range: $126,400–$173,800 USD
• Total compensation package may include annual performance bonus, equity, and benefits.