Field Marketing Manager

What You’ll Do

Design and Execute Regional Marketing Strategies

• Develop and implement tailored field marketing programs aligned with overall GTM strategy and Central Enterprise priorities, including field events, executive programs, conferences, and 1:1 account-specific experiences.
• Build regional plans that support both pipeline creation and deal acceleration, using the right mix of programs for target accounts and active opportunities.
• Leverage corporate campaigns, content, and central field programs where they fit territory needs, while keeping primary focus on regional execution.

Act as the Primary Marketing Partner to Sales

• Serve as the primary marketing point of contact for the Central Enterprise sales team, ensuring close collaboration with sales leadership, account executives, and SDRs.
• Work closely with sellers to identify regional opportunities, support priority accounts, and build programs that align to sales goals and territory priorities.
• Communicate program objectives, gain buy-in, and help drive participation before and after each activation.

Drive Demand Generation and Account-Based Engagement

• Develop and execute targeted campaigns that generate qualified pipeline and create meaningful engagement within key accounts.
• Support deal progression through high-touch programs such as executive dinners, roundtables, hospitality events, and other small-format experiences tied to active opportunities.
• Help connect field marketing activity to account strategy and follow-up plans so programs contribute to measurable business outcomes.

Collaborate Across Marketing and GTM Teams

• Partner with Demand Generation, Product Marketing, Revenue Operations, Customer Marketing, and central field programs to build cohesive marketing initiatives.
• Help localize messaging, activate content, and align campaign execution across the region.
• Maintain strong communication across teams to keep programs on track and aligned to business goals.

Analyze and Report on Performance

• Measure program performance using key metrics such as registrations, attendance, meetings, sourced and influenced pipeline, opportunity progression, and ROI.
• Provide insights during pipeline reviews, quarterly business reviews, and planning sessions to guide future initiatives.
• Apply learnings from prior programs to improve targeting, execution, and follow-up over time.

Manage Budget, Vendors, and Execution Details

• Oversee program budgets, ensuring efficient allocation and strong return on investment.
• Manage vendor relationships and execution details for event production, logistics, attendee experience, and follow-up.
• Keep programs organized and moving by managing timelines, deliverables, and cross-functional handoffs.

What We’re Looking For

• 5+ years of experience in field or regional marketing within B2B SaaS, enterprise software, or technology.
• Proven ability to design and execute successful demand generation campaigns and field programs.
• Strong understanding of account-based marketing and how field marketing supports pipeline creation and deal acceleration.
• Experience working closely with sales teams and cross-functional marketing groups in a fast-paced environment.
• Strong collaboration and communication skills, with the ability to operate as a trusted partner to sellers and internal stakeholders.
• Demonstrated ability to analyze data, report on program performance, and optimize based on findings.
• Proficiency in marketing tools such as Salesforce, Marketo, Tableau, 6sense, and Asana.
• Strong organizational skills and the ability to manage multiple priorities with a high standard of execution.
• Bachelor’s degree in Marketing or a related field.
• Willingness to travel up to 30%.