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SleeperSleeperUnited States

Lifecycle Marketing Manager

Owns the zero-to-one lifecycle marketing program across onboarding, activation, retention, and reactivation. The role requires 3–5 years of consumer lifecycle, CRM, or growth marketing experience, hands-on Braze expertise, strong deliverability knowledge, and rigorous experimentation skills.

Salary not listed
Hybrid3+ YOEGrowth Marketing

About the role

Responsibilities

  • Build and optimize the lifecycle program in Braze, including onboarding, activation, retention, and reactivation canvases across push, email, and in-app messaging.
  • Own email deliverability end to end, including domain warm-up, list hygiene, and engagement-based sending.
  • Define audience segments from behavioral data and partner with data and engineering to instrument required events and attributes.
  • Design and run holdout tests, incrementality analyses, and A/B tests to measure lift.
  • Drive lifecycle campaigns for season kickoffs, competitions, and product launches in partnership with product managers, design, and marketing.
  • Establish operating standards for naming conventions, quality assurance, frequency capping, and campaign prioritization.

Requirements

  • 3–5 years of experience in lifecycle, CRM, or growth marketing with meaningful ownership of a consumer program.
  • Hands-on experience with Braze or a comparable platform such as Iterable, Airship, or Customer.io; experience building multi-step, branching journeys.
  • Strong understanding of email deliverability, including sender reputation, authentication, and engagement-based sending.
  • Analytical rigor and experience designing holdouts and measuring incremental lift.
  • Ability to take lifecycle programs from strategy through execution in a zero-to-one environment.
  • Strong copywriting skills for push notifications and email.
  • Experience collaborating with product and engineering teams and scoping instrumentation requirements.

Nice to Have

  • Experience with in-app messaging and push notifications.
  • Experience with or genuine interest in sports, fantasy, daily fantasy sports, gaming, or other real-money or regulated consumer products.
  • Familiarity with responsible-gaming or compliance-aware messaging.
  • SQL skills and comfort working directly with a data warehouse.
  • Personal interest in sports products.

Skills

brazeiterableairshipcustomer.ioSQLemail deliverabilityA/B Testingaudience segmentationpush notificationsin-app messagingData Warehousing

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