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PinterestPinterestUnited States

Email & Lifecycle Marketing Specialist

Executes and optimizes email and push marketing programs for Pinterest’s business audiences, partnering across marketing, creative, sales, product, and IT. The role requires at least three years of email, CRM, or lifecycle marketing experience, campaign operations expertise, analytics, and marketing automation proficiency.

82k – 169k/yr
Remote3+ YOEGrowth Marketing

About the role

Responsibilities

  • Develop and execute email and push programs for Pinterest’s business audiences, owning briefing, creative collaboration, QA, launch, and reporting.
  • Partner with marketing leadership to develop email strategies aligned with business priorities and go-to-market initiatives.
  • Run testing and optimization across audience signals, funnel stage, messaging, design, and cadence.
  • Analyze performance data, synthesize findings, and recommend improvements to program efficiency and impact.
  • Provide operational support for email marketing tools, including Salesforce Account Engagement.
  • Use AI to improve email processes, create templates, codify testing frameworks, improve intake and launch workflows, and identify automation opportunities.
  • Maintain quality, compliance, list health, deliverability, data privacy, and clear on-brand messaging across all sends.

Requirements

  • At least 3 years of experience in email, CRM, or lifecycle marketing, ideally in a B2B environment.
  • Experience supporting advertiser, sales-led, or mid-market audiences is a plus.
  • Proficiency with a marketing automation platform; Salesforce Account Engagement experience is preferred.
  • Experience building and launching campaigns, running reports, maintaining data hygiene, and troubleshooting.
  • Strong campaign execution skills, including setup, QA, scheduling, stakeholder coordination, and deployment.
  • Experience with audience segmentation, targeting, and personalization based on lifecycle stage, engagement signals, or business priorities.
  • Experience with A/B testing, performance reporting, insight generation, and translating results into recommendations.
  • Experience partnering with creative teams on email design and copywriting.
  • Strong cross-functional communication, collaboration, operational rigor, attention to detail, documentation, and process discipline.
  • Demonstrated ability to use AI to accelerate intake, launch processes, copy ideation, analysis, and reporting while validating outputs and owning final work.
  • Bachelor’s degree in a related field or equivalent experience.

Compensation and Benefits

  • Base salary range: $81,921–$168,660 USD.
  • Eligible for equity.
  • Benefits and company culture information are available through Pinterest resources.

Skills

Email MarketingLifecycle MarketingCRMsalesforce account engagementMarketing AutomationA/B Testingaudience segmentationpersonalizationcampaign analyticspush marketingAI AutomationData Privacy

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