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KrakenKrakenUnited States

Growth Workflow Specialist, Organic Growth

Automate and scale Kraken's organic growth engine by building SEO/AEO workflows, content brief pipelines, LLM visibility monitoring, and deployment automation. Requires 3+ years technical SEO experience, systems thinking, and comfort translating strategy into scalable automations.

92k – 192k/yr
Remote3+ YOEGrowth Marketing

About the role

Responsibilities

  • Build and maintain the organic growth automation pipeline, from keyword and visibility signal ingestion to content brief generation to CMS deployment.
  • Work with the organic growth strategy lead to translate SEO/AEO strategy into workflow specs the build team can implement.
  • Monitor LLM visibility across priority topics, products, and markets, and automate the alerting and response workflows when visibility shifts.
  • Automate content brief generation, pulling competitive gaps, search signal, and AEO data into structured briefs that feed the AI creative layer.
  • QA content outputs from the AI content agents, ensuring accuracy, brand alignment, and SEO/AEO best practice compliance before deployment.
  • Define knowledge base inputs for the organic growth agents, including content rules, standards, and market specific requirements.
  • Extend systems thinking to other growth levers as the engine scales, including CRO content, onboarding copy, localization workflows, and beyond.

Requirements

  • 3+ years in SEO with strong technical understanding of crawling, indexing, and ranking; think about content as a system.
  • Familiarity with AEO and LLM visibility concepts; understand how AI answer engines work and what it takes to appear in them.
  • CMS and content pipeline experience; comfortable working with content management systems and automated content deployment workflows.
  • Systems thinking; able to map an organic content workflow as a series of triggers, decisions, actions, and measurements.
  • Data comfort; able to interpret organic performance data, identify what's working, and define what an agent should optimize for.
  • Strong written communication; workflow specs become the build team's blueprints with precision.

Nice-to-Haves

  • Experience with programmatic SEO or content automation at scale.
  • Familiarity with SEO monitoring, LLM visibility tracking, or competitive intelligence platforms.
  • Background in regulated industries where content compliance adds complexity.
  • Any hands-on experience with workflow automation or no-code orchestration tools.
  • Experience with AI content generation tools or LLM APIs.

Skills

SEOaeocmsLLMscontent automationprogrammatic seoWorkflow Automationai content generationCompetitive IntelligenceData Analysis

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