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KrakenKrakenUnited States

Lifecycle Marketing Manager

Drive lifecycle marketing strategy for Kraken's consumer crypto products using email, push, and in-app campaigns to boost engagement, retention, and revenue. Requires 5+ years leading complex CRM programs in B2C, with strong data, automation, and segmentation expertise.

96k – 192k/yr
Remote5+ YOEGrowth Marketing

About the role

Responsibilities

  • Drive the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications that drive engagement and desired outcomes, and other actions that improve client quality and loyalty.
  • Help shape the formation of the lifecycle strategy for Consumer both from a technology and marketing execution point of view, being accountable for key metrics that support revenue growth at the company.
  • Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem.
  • Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend.
  • Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle.
  • Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value.
  • Work closely with our compliance, legal, and regional operations teams to remove blockers in marketing across priority geos. This also involves making sure that we are being 100% compliant with local regulators in the way we market and communicate to customers.

Requirements

  • 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution.
  • Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
  • Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools.
  • A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto as a big plus.
  • In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do.
  • Strong copywriting skills to support the building of individual campaigns.
  • Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel).

Skills

Lifecycle Marketingcrm campaignsbrazeMarketing Automationcustomer segmentationCopywritingData AnalysisExperimentationomni-channel marketing

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