Growth Marketing Manager

Responsibilities

Email Campaigns

• Build, send, QA, and measure email campaigns end-to-end in HubSpot.
• Configure templates, modules, personalization tokens, dynamic content, lists, segments, workflows, and reporting.
• Test rendering across email clients and devices, links, personalization, and deliverability before deployment.
• Track opens, clicks, conversions, unsubscribes, and pipeline or revenue impact after every send.
• Own the annual email roadmap across product launches, seasonal demand, events, and company priorities.
• Develop and maintain an email content playbook covering subject lines, copy length, design principles, CTA hierarchy, and personalization.
• Manage outbound email programs, including cold-audience sequencing, vertical-specific messaging, and BDR/SDR coordination.

Product and Cross-Functional Marketing

• Lead email communications for product launches, flavor launches, product updates, seasonal announcements, and partner programs.
• Translate product releases into campaigns for customers and distribution partners.
• Run structured intake processes, shared calendars, editorial timelines, and stakeholder accountability across teams.

Landing Pages and Web Experience

• Build and QA landing pages in WordPress and HubSpot.
• Configure forms, page copy, and conversion tracking.
• Maintain a landing-page testing roadmap covering headlines, forms, social proof, and CTA framing.
• Evaluate campaign formats and web approaches using performance data and business impact.

Testing and Optimization

• Maintain email and landing-page testing roadmaps prioritized by expected impact and feasibility.
• Design and analyze A/B and multivariate tests across copy, creative, CTAs, timing, frequency, and sequencing.
• Apply test learnings systematically to improve campaign and conversion performance.

Requirements

• 4–6 years of B2B marketing experience with deep ownership of email programs, including strategy, segmentation, and results accountability.
• Expert hands-on HubSpot experience, including campaigns, workflows, smart content, forms, sequences, lead scoring, and reporting.
• Proficiency with WordPress for landing-page builds and campaign asset management.
• Experience managing multi-email product-launch programs across multiple audience segments.
• Hands-on experience personally building, QAing, sending, and measuring campaigns.
• A/B testing experience including test design, statistical analysis, and application of learnings.
• Strong cross-functional project-management skills.
• Excellent written communication and email-copy editing abilities.
• High ownership orientation and strong attention to deployment quality.

Compensation and Benefits

• Salary range: $93,500–$115,500 USD.
• Some roles may be eligible for commission or bonus incentives.
• Equity in the form of stock options.
• Health and medical benefits, flexible spending accounts, flexible PTO, and other Total Rewards benefits.
• Medical, dental, and vision insurance, with 95% of premiums paid by the employer.
• 401(k) with company match.
• Twelve company holidays and additional paid sick leave.
• Fully paid parental leave.
• Employer-paid disability and life insurance.
• Wellness and fitness reimbursements.
• Monthly cell phone and commuting stipends.
• Onsite snacks and weekly catered lunch.