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ZelloZelloAustin, TX

Product Marketing Manager

The Product Marketing Manager will develop vertical positioning, enterprise messaging, ROI narratives, competitive insights, and sales enablement assets that improve pipeline conversion and win rates. The role requires 3–5 years of B2B SaaS product marketing, solutions marketing, or GTM enablement experience.

Salary not listed
Hybrid3+ YOEProduct Marketing

About the role

Responsibilities

  • Define ICPs, personas, value propositions, and competitive differentiation for Retail, Hard Hats, and Aviation verticals.
  • Develop enterprise messaging focused on customer business outcomes and executive-level value.
  • Build and improve vertical sales decks, one-pagers, discovery guides, objection handling, and competitive talk tracks.
  • Create ROI inputs and business-case templates for internal champions.
  • Partner with Sales leadership to drive adoption and measure asset impact on win rates and conversion.
  • Develop case studies, quantified outcomes, security/compliance FAQs, and reference stories.
  • Conduct competitive and market intelligence, including positioning, pricing, packaging, feature claims, and win/loss analysis.
  • Define positioning, target audiences, and messaging for product features from beta through general availability.
  • Partner with Product, Sales, Enablement, Customer Success, Partnerships, and Marketing on launches and go-to-market execution.
  • Monitor asset adoption, sales readiness, win-rate lift, stage conversion, and late-stage deal velocity.

Requirements

  • 3–5 years of experience in Product Marketing, Solutions Marketing, or GTM Enablement for B2B SaaS.
  • Experience building sales enablement that improves pipeline outcomes.
  • Experience working with enterprise sales teams, pipelines, and deal stages.
  • Ability to craft finance-friendly and champion-friendly ROI narratives and business cases.
  • Strong writing and messaging skills.
  • Regular use of AI for research, drafting, iteration, and scaling go-to-market deliverables, with strong quality control.
  • Familiarity with analyst organizations such as Gartner and Forrester.
  • Highly collaborative, fast-iterating, and data-informed working style.

Nice-to-haves

  • Vertical experience in retail operations, field services or construction, aviation, logistics, or frontline/workforce communications.
  • Partner enablement and channel experience.
  • Familiarity with voice communications, mobility, device ecosystems, or security/compliance messaging.

Compensation and Benefits

  • Competitive pay.
  • Equity with significant upside.
  • Flexible schedules and time off.
  • Benefits designed to support healthy, well-balanced employees.
  • Sabbatical after every five years of service.
  • Free snacks and an on-site ping-pong table.

Skills

B2B SaaSProduct MarketingSales EnablementGo-to-Market StrategyCompetitive IntelligenceROI Analysisbusiness casesEnterprise SalesAIgartnerforresterCRMsecurity compliance

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