Product Marketing Manager, Knowledge Work - Core Products

Responsibilities

• Define and evolve positioning and messaging for Chat, Cowork, and Claude’s core knowledge-work products.
• Build and maintain sales enablement assets, including pitch decks, battlecards, and objection-handling materials.
• Develop proof points, comparisons, and narratives for economic buyers and internal champions.
• Create ICP and persona frameworks that inform messaging and campaigns.
• Own website and product-page messaging.
• Build libraries of use cases by product, function, and persona.
• Partner with GTM, Marketing, and Partners to maintain consistent messaging and materials.
• Build AI-native systems using Claude, Skills, and automations to keep positioning, messaging, personas, and enablement materials current.
• Contribute to plans, pricing, packaging, and analyst-relations materials as they intersect with positioning and messaging.

Requirements

• Experience owning positioning and messaging for an established software product used broadly across personas and use cases.
• Strong writing and storytelling skills across pitch decks, web copy, battlecards, and persona documentation.
• Experience building ICP and persona frameworks and translating research into scalable messaging.
• Experience creating sales-enablement assets and working directly with sales teams on objection handling and win/loss dynamics.
• Ability to operate autonomously as an individual contributor and write and ship assets directly.
• Systems thinking and the ability to move quickly and decisively in an evolving environment.
• Experience using AI, particularly Claude, to inform and automate product-marketing workflows.
• Experience marketing AI or productivity software to a broad, cross-functional buyer base.
• Bachelor’s degree or equivalent combination of education, training, and experience.

Nice-to-haves

• Experience with analyst-relations processes and reports, such as Gartner or Forrester.
• Familiarity with plans, pricing, packaging, and related communications.
• Experience as a Senior Product Marketing Manager or Product Marketing Lead at a productivity, collaboration, or knowledge-work software company, with ownership of core-product positioning.

Compensation and Benefits

• Annual compensation: $320,000–$320,000 USD.
• Staff are expected to work from the San Francisco or New York office at least once a month for cross-functional stakeholder engagement.
• The role may require up to 40% travel for events and customer engagements.
• The company currently expects staff to work from an office at least 25% of the time, though some roles may require more.
• Visa sponsorship is available for eligible roles and candidates.