Integrated Marketing Manager, ChatGPT

Responsibilities

• Own the end-to-end integrated marketing strategy for students and young adults, from audience insight and opportunity identification through execution, optimization, and learning.
• Define the role ChatGPT can play across academic life, campus life, creative expression, and the transition from education to career.
• Turn audience and cultural insights into value propositions, behavior objectives, creative strategies, channel plans, and measurement frameworks.
• Build connected programs across campus communities, student ambassadors, creators, partnerships, activations, social, paid media, lifecycle, in-product experiences, content, and brand.
• Develop advocacy programs that elevate credible student voices and identify emerging behaviors and cultural shifts.
• Partner across Product, Research, Growth, Brand, Creative, Communications, International, Education, Policy, Safety, and Legal to bring student needs into product and marketing strategies, measure impact, and move complex programs forward.

Requirements

• Experience leading integrated consumer marketing programs for students, young adults, campus communities, or a similarly distinct life stage.
• Strong strategic, operational, and creative capabilities, including developing insights and plans, generating original ideas, and delivering the required work.
• Exceptional fluency in the behaviors, motivations, pressures, communities, creators, platforms, and cultural dynamics shaping students and young adults.
• Experience building programs that earn genuine participation from young audiences.
• Ability to integrate community, creators, partnerships, experiences, media, owned channels, and product surfaces.
• Experience using qualitative research, behavioral data, and cultural intelligence to identify opportunities, distinguish durable shifts from passing trends, and measure outcomes.
• Exceptional cross-functional operating ability, with judgment to create culturally credible work, protect the master brand, and navigate trust, safety, and academic integrity considerations.

Compensation and Benefits

• Annual salary range: $221,000–$258,000.
• Hybrid work model with three days in the office per week.
• Relocation assistance is available to new employees.