Director of Demand Generation
Leads demand generation to build scalable marketing engine, accelerating revenue and enterprise pipeline in voice AI. Requires 8+ years marketing experience, 4+ in leadership, expertise in ABX, HubSpot, Salesforce, and AI-driven GTM for developer audiences.
What You’ll Do
30 Day
- Audit current funnel performance, pipeline sources, CAC efficiency, and attribution models.
- Align with Sales, Product, Customer Success, and executive leadership on revenue targets and ICP prioritization.
- Assess current ABX motion, marketing automation stack (HubSpot, Salesforce), and campaign performance.
- Identify immediate pipeline acceleration opportunities.
60 Day
- Launch a refined, comprehensive demand generation strategy aligned to revenue expansion goals.
- Implement or optimize account-based experience (ABX) programs targeting enterprise accounts.
- Build structured marketing dashboards tracking pipeline creation, conversion rates, CAC, ROAS, and LTV.
- Begin scaling team structure across digital, content, lifecycle, and events.
90 Day
- Deliver measurable pipeline growth aligned to quarterly revenue targets.
- Execute integrated multi-channel campaigns across paid digital, content, webinars, and industry events.
- Operationalize AI-driven GTM workflows (intent signals, enrichment, Clay workflows, campaign automation).
- Establish marketing as a predictable, data-driven revenue engine.
Who You Are
- Bay Area-based with a Bachelor’s degree in Marketing, Business, or a related field.
- 8+ years of progressive marketing experience with at least 4 years in senior leadership roles.
- Proven success in building and scaling demand generation functions with measurable revenue impact in high-growth environments.
- Experience marketing to developer platforms, API-first companies, or technical audiences.
- Strong executive presence with experience presenting to C-suite and board-level stakeholders.
- Skilled in ABX strategies, marketing automation (HubSpot), CRM systems (Salesforce), and funnel analytics.
- Deep understanding of digital marketing channels, attribution modeling, and full-funnel optimization.
- Experienced in leveraging AI-driven GTM tooling (intent-based targeting, enrichment, automation workflows).
- Proven team builder who develops high-performing, performance-oriented marketing teams.
Growth Manager, Verticalization & Startups GM
Own the full P&L and growth motion for Ramp's startup segment. Drive acquisition, product strategy, onboarding, pricing, and community presence to make Ramp the default financial platform for newly incorporated US companies.
Director, Growth Marketing
Lead Chime's TV and Offline media strategy as Director, owning an eight-to-nine figure portfolio and translating MMM and incrementality insights into budget allocation across TV, audio, and direct mail. Requires 12+ years of marketing experience with deep TV/Offline expertise and proven success managing large-scale media investments.
Growth Marketing Manager
Substack is seeking its first Growth Marketing Manager to own paid acquisition end-to-end, focusing on driving net-new app-first user acquisition. This role involves strategy, execution, optimization, and reporting across various channels, managing budget, and building measurement infrastructure.
Director, Integrated Security Campaigns
The Director, Integrated Security Campaigns will develop and lead integrated campaign strategies for enterprise security buyers and MSP channel partners. This role involves owning the security audience marketing journey, building paid digital strategies, and designing field events to drive brand awareness and demand creation.