Director, Account-Based Marketing, Enterprise
Lead enterprise ABM strategy and execution to drive pipeline and revenue through 1:1 and 1:few programs. Partner directly with Sales leadership on account planning, targeting, and performance measurement in a complex SaaS environment.
ABM strategy & program design
- Own and define Yext’s ABM strategy for enterprise accounts, including segmentation, tiering, and coverage models across 1:1 and 1:few programs
- Partner with Sales leadership to align on named account priorities, ICP refinement, and joint pipeline goals
- Design high-impact 1:1 account plans for top-tier accounts, including tailored messaging, executive engagement, and bespoke experiences
- Build scalable 1:few programs for priority industries and segments, grounded in buying group engagement and persona-specific journeys
- Translate Product Marketing insights into account-level strategies that resonate with complex enterprise buying committees
Execution & Pipeline Acceleration
- Personally lead and execute 1:1 ABM programs for top accounts, owning outcomes from initial engagement through pipeline progression
- Develop and launch high-touch programs, including account-specific campaigns, partnering with Events on any field or in-person components
- Partner with Events, BDRs, Content, and Paid Media teams to deliver cohesive account experiences
- Design and run competitive displacement and new logo acquisition plays in partnership with Product Marketing
- Ensure programs are tightly aligned to sales cycles, deal stages, and opportunity acceleration
Sales Partnership & GTM Alignment
- Build trusted, day-to-day partnerships with Regional VPs of Sales, co-creating account strategies and operating as an extension of their teams
- Participate in account planning, pipeline reviews, and forecasting discussions to align marketing efforts with revenue priorities
- Shift perception of marketing from support function to strategic revenue driver through consistent delivery and collaboration
- Align closely with Marketing Programs to connect account-level insights with always-on demand generation efforts
Measurement, Insights & Optimization
- Define and own success metrics for ABM programs, including pipeline creation, account engagement, meeting generation, and progression
- Build reporting frameworks and dashboards that connect account activity to revenue outcomes
- Translate performance into clear, executive-ready insights and recommendations
- Establish a feedback loop with Sales to continuously refine targeting, messaging, and program effectiveness
- Maintain and scale a library of proven plays by industry, persona, and deal stage
Team Leadership & Cross-Functional Influence
- Manage and develop two Solutions PMMs, aligning their vertical and market expertise to account-level campaign strategies
- Lead through influence across a matrixed organization, driving alignment without direct ownership of all execution resources
- Serve as the internal expert on enterprise ABM, setting standards and elevating capabilities across the organization
What You Have
- 10 to 15+ years of experience in B2B marketing, with deep expertise in ABM, demand generation, or field marketing in enterprise SaaS
- Proven track record of driving pipeline and revenue through ABM programs in complex sales environments
- Experience managing or closely partnering with marketers across EMEA markets; comfort operating in a multi-geo environment where regional context shapes messaging and campaign timing
- Hands-on experience designing and executing 1:1 and 1:few programs, not just overseeing strategy
- Strong partnership experience with Sales leadership, including joint account planning and pipeline ownership
- Experience targeting enterprise buyers in industries such as healthcare, financial services, retail, or restaurants
- Analytical mindset with the ability to connect program performance to business outcomes and influence decisions
- Demonstrated ability to operate effectively in ambiguous environments and build programs from the ground up
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