Digital Media Strategist
Develops and leads omnichannel paid media strategies across search, social, and programmatic platforms for key clients. Drives forecasting, performance narratives, and growth recommendations, requiring 3+ years in digital marketing and strategic fluency in ad platforms.
Responsibilities
- Partner with the Client Success Growth Leads to help serve as a strategic advisor to clients, presenting insights, performance narratives, and forward-looking recommendations in Quarterly Business Reviews (QBRs).
- Actively identify opportunities for channel expansion and creative testing to keep clients ahead of industry shifts.
- Translate complex performance data into narratives that executive audiences can understand and act upon.
- Lead day-to-day strategy for integrated media plans across Paid Search (SA360), Paid Social (Meta, TikTok, LinkedIn), and Programmatic (DV360, Amazon, TTD).
- Drive media forecasting, annual planning, and budget allocation with a focus on funnel-stage attribution, lead quality, and business outcomes.
- Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments.
- Partner with the Solutions and Sales Enablement teams to support closed-loop measurement, attribution approaches, and dashboards tied to business outcomes.
- Create executive-ready performance narratives that connect media inputs to consumer journey impact and present insights to CMOs, VPs of Marketing, and revenue leaders.
- Identify opportunities for channel expansion, creative testing, and new tactics to increase relevance and performance across the buying journey.
- Work with measurement and research teams to deliver industry insights and relevant performance-based updates.
Experience
- 3+ years of digital marketing experience with a strong focus on multichannel and performance strategy.
- Strategic fluency in major advertising platforms (Google Ads, Meta, LinkedIn, TikTok, leading DSPs) and planning tools (MRI Simmons, Nielsen Media Impact).
- Skilled in media forecasting, multi-touch attribution, MMM, and translating CRM data/sales metrics into actionable media insights.
- Experience developing personas, segmentation models, first-party data activation, and full-funnel journey mapping.
- A "communication guru" known for driving clarity and storytelling in complex environments, comfortable presenting to executive audiences.
- 4-year college degree
Compensation
- Base salary of $90,000 to $110,000 per year. Wage differential is based on training and experience.
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