Senior Growth Marketing Manager

What you'll do

• Build and scale up Raspberry's demand generation function with multi-channel campaigns across paid, email, webinars, and content syndication that drive qualified pipeline
• Own the full funnel from lead capture to MQL to pipeline, partnering closely with sales on handoff, scoring, and conversion
• Plan and run field marketing — industry events, dinners, conferences, and targeted regional activations (especially in fashion/retail hubs) that generate and accelerate pipeline
• Manage budget and external vendors/agencies, making sharp calls on where to spend
• Pitch in across the broader marketing motion — content, lifecycle, website, product launches — as priorities shift

Qualifications

• 7+ years in growth or demand generation marketing, ideally at a high-growth B2B SaaS or AI company
• A proven track record building demand gen programs that drove measurable pipeline
• Hands-on experience with demand gen channels (paid search/social, email, webinars, ABM) and the tooling behind them (marketing automation, CRM, attribution)
• Exposure to field marketing and events — you've planned and executed them, and you know how to tie them back to pipeline
• Strong analytical instincts; comfortable owning a number and reporting on it honestly
• A bias toward action and ownership; comfortable with ambiguity and energized by building something from zero
• Based in or willing to relocate to NYC
• Strong collaboration skills with the ability to build trust with sales teams and operate as a true business partner
• Experience working with HubSpot
• Highly organized with the ability to manage multiple programs simultaneously under tight deadlines
• Excellent written and verbal communication skills

Benefits

• Competitive salary and equity options
• Comprehensive benefits package including health, dental, and vision insurance
• Opportunity to work on cutting-edge AI technology with a high-impact team
• Fully remote with a supportive company culture
• Be part of a rapidly growing company with significant growth potential