Senior Lifecycle Marketing Manager

Own and evolve Fleetio’s lifecycle marketing strategy

• Design and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, conversion, customer engagement, expansion, and retention
• Build segmented lifecycle and email journeys that support Fleetio’s product-led, mid-market, and enterprise go-to-market motions
• Develop personalized experiences based on customer behavior, lifecycle stage, persona, product usage, and buying intent
• Identify opportunities to improve funnel conversion, onboarding completion, product adoption, and customer expansion

Drive product-led growth and trial conversion initiatives

• Partner closely with Product, Growth, and Customer Success teams to improve trial activation and conversion performance
• Build onboarding and engagement programs that help new users successfully set up accounts, adopt core workflows, and realize product value quickly
• Create behavioral and usage-based campaigns that guide users toward key activation milestones
• Optimize onboarding, nurture, and lifecycle email programs that improve activation, engagement, and free-to-paid conversion rates

Support multi-motion go-to-market journeys

• Build lifecycle programs that support both self-service and sales-assisted customer journeys
• Partner with Demand Generation, ABM, and Sales teams to create coordinated nurture and acceleration programs for mid-market and enterprise accounts
• Collaborate with Customer Marketing and Customer Success teams to support cross-sell, upsell, retention, and customer engagement initiatives
• Ensure lifecycle experiences align with broader integrated campaigns and GTM priorities

Operationalize and scale lifecycle programs

• Build and manage scalable nurture and email automation programs within Marketo, Gainsight, Salesforce, and related GTM systems
• Partner with Revenue Operations to improve lead scoring, lead routing, segmentation, attribution, and customer data strategy
• Evaluate and implement AI-powered workflows and automation opportunities that improve lifecycle efficiency and personalization
• Establish testing frameworks and experimentation strategies to continuously optimize customer journeys, email engagement, and campaign performance

Measure, analyze, and optimize performance

• Define and report on key lifecycle metrics including activation, conversion, engagement, retention, and customer health indicators
• Analyze funnel and behavioral data to identify friction points and optimization opportunities across the customer journey
• Monitor and improve email marketing performance including deliverability, engagement, conversion, unsubscribe rates, and lifecycle progression metrics
• Translate customer insights into actionable recommendations that improve lifecycle performance and business outcomes
• Develop reporting and dashboards that connect lifecycle initiatives to pipeline, revenue, and customer growth metrics

Your Experience

• 7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles
• Proven success building lifecycle programs across acquisition, onboarding, activation, conversion, expansion, and retention stages
• Strong experience supporting both product-led growth (PLG) and sales-assisted go-to-market motions
• Deep understanding of trial conversion, onboarding strategy, customer engagement, and behavioral-based marketing
• Hands-on experience with Marketo and Salesforce required; experience with Gainsight strongly preferred
• Experience building nurture programs, triggered email workflows, segmentation strategies, and automated customer journeys
• Strong analytical mindset with experience using customer, funnel, and product usage data to drive optimization decisions
• Familiarity with lead scoring, lead routing, segmentation, and lifecycle attribution concepts
• Excellent cross-functional collaboration skills with experience partnering across Marketing, Product, RevOps, Sales, and Customer Success
• Experience building scalable automated nurture and engagement programs
• Comfortable operating in fast-paced, high-growth environments with evolving processes and priorities

Benefits

• Multiple health/dental coverage options (100% coverage for employee, 50% for family)
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO - 4 weeks (increases at year two!)
• 12 company holidays + 2 floating holidays
• Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
• FSA & HSA options
• Short and long term disability (short term 100% paid)
• Community service funds
• Professional development funds
• Wellbeing fund - $150 quarterly
• Business expense stipend - $125 quarterly
• Mac laptop + new hire equipment stipend
• Fully stocked kitchen with tons of drinks & snacks (BHM only)
• Remote working friendly since 2012