Demand Generation Manager
Own and execute B2B demand gen campaigns across paid, organic, and lifecycle channels to drive pipeline. Requires 4-7+ years in growth marketing with hands-on paid media, SEO, and analytics experience.
Responsibilities
- Own and execute integrated marketing campaigns end-to-end across channels to drive pipeline growth
- Drive paid media performance (Meta, LinkedIn, Google) and manage external vendors to optimize conversion and cost efficiency
- Improve funnel conversion (lead → demo → opportunity) through testing, lifecycle programs, and inbound optimization
- Develop and scale SEO and content strategy to increase qualified inbound demand
- Track performance, run structured experiments, and continuously iterate to improve campaign impact and efficiency
Requirements
- 4–7+ years of experience in growth marketing, demand generation, or lifecycle marketing in a B2B environment
- Strong hands-on experience executing campaigns across paid, email/lifecycle, and organic channels
- Experience managing paid media channels (LinkedIn, Google, Meta) and working with external vendors or agencies
- Demonstrated ability to analyze performance data and drive improvements in conversion and pipeline outcomes
- Experience working cross-functionally with Sales and RevOps teams
Nice-to-Haves
- Experience at an early-stage or high-growth startup
- Familiarity with tools such as HubSpot, Salesforce, and marketing automation platforms
- Strong understanding of SEO and content-driven growth strategies
- Experience leveraging AI tools to improve marketing execution and workflows
- Background in healthcare, senior living, or adjacent industries
Compensation & Benefits
- Expected annual salary range: $140,000–$160,000 USD
- Fully-paid health and dental insurance, vision coverage, access to premium primary and urgent care, and online medical providers
- Flexible time off policy, 7 paid holidays, and a company-wide winter break
- Stock options
- In-office culture with flexibility for up to 2 remote days per week
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