Global Field Events Lead

Global Field Events Strategy & Pipeline Execution

• Develop and execute a global field events strategy aligned to pipeline creation, retention, and revenue goals across SLG motions.
• Set the annual events calendar, regional mix, and investment model — prioritizing where Postman shows up based on pipeline potential, audience intent, and deal impact.
• Ensure field event execution is tightly integrated with global campaign strategy, regional GTM priorities, and product moments.
• Continuously test and evolve event formats — from small-format executive dinners to flagship summits.

Flagship Events & Executive Programs

• Own the strategy and execution of Postman’s most strategic field moments, including:
  • Postman’s presence at top-tier industry conferences
  • Executive summits and small-format gatherings for senior technology leaders
  • Executive engagement programs that connect Postman’s senior leadership to our most important customer and partner relationships year-round

Integrated Field Programs

• Execute multi-channel field programs in close coordination with Product Marketing, Developer Relations including:
  • ABM event plays targeting priority enterprise accounts
  • Pre- and post-event content and digital amplification that extends each moment well beyond the day
  • Executive content and storytelling tied to event programming and partner moments
  • Press, social, and analyst engagement integrated into flagship events
• Ensure every field event investment supports the full funnel — from first executive conversation to deal acceleration to renewal.

Sales Partnership & Account-Based Field Plays

• Work closely with regional sales leaders and CS to:
  • Build event strategies aligned to territory plans, target account lists, and active opportunities
  • Design account-specific field plays that create and accelerate pipeline at named accounts

Performance & Pipeline Accountability

• Own KPIs tied to sourced and influenced pipeline, executive engagement quality, and program efficiency.
• Track and report on the full field events funnel: registration → attendance → MQLs → opportunity → pipeline and revenue impact.
• Manage a significant global budget with discipline and creative leverage.

Experience

• 10+ years in field marketing, events, or executive programs in B2B SaaS, including time leading and building teams.
• Proven track record of driving pipeline and revenue through field events and executive engagement programs.
• Direct experience building executive programs from scratch — executive summits, executive sponsor programs, or strategic partnerships with major industry forums.
• Global event strategy and execution experience.
• Track record of building integrated field programs in close partnership with sales and senior leadership.

Skills & Approach

• Thinks in terms of pipeline, accounts, retention, and executive trust — not registrations or vanity metrics.
• Comfortable operating at the most senior levels of the company — briefing the CEO, partnering with the CRO, Head of Engineering and representing Postman to customer and partner executives.
• Comfortable across strategy and hands-on execution — can set the vision and run the rooms.
• Data-driven, with a sharp instinct for which events to invest in, how to design them, and how to optimize for results.
• Able to manage complexity across regions, time zones, and stakeholders, prioritize ruthlessly, and execute with speed and focus.

What Success Looks Like

• Consistent growth in field-sourced and field-influenced pipeline across PLG and SLG motions.
• Tight integration between field execution and sales priorities, with strong account-based field plays in market across regions.
• A scalable, repeatable global field program that improves over time and runs cleanly across the Americas, EMEA, and APAC.
• Clear contribution of field events to global revenue goals, with full-funnel visibility and attribution.

Compensation & Benefits

• The reasonably estimated base salary for this role ranges from $150,000.00 to $185,000.00, plus a competitive equity package.
• Full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend.
• Wellness programs, team-building events, and donation-matching program.