Senior Lifecycle Marketing Manager, Cross-Sell

Responsibilities

• Own & execute lifecycle campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking
• Analyze lifecycle performance across touchpoints; write Snowflake queries to evaluate what works and what doesn't
• Build and scale customer journeys in Iterable that move customers from awareness to demo booked to closed
• Implement lifecycle hierarchy logic with MOps, enforce accurate entry/exit criteria, and expand journeys across the multi-product suite
• Drive product launches through GA comms, vertical-specific messaging plays, and PLG sequences that convert engagement into pipeline
• Identify and activate behavioral and firmographic triggers — funding rounds, headcount changes, product usage signals — and build campaigns that turn them into SQOs
• Expand on existing engagement signals by cleaning up unused sequences, testing new signals and implementing corresponding campaigns (e.g., customer raises new funding round)
• Be the connective tissue between marketing, sales, and MOps: triage escalations, prevent messaging collisions, and keep the lifecycle engine running cleanly

Requirements

• 6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies
• Proven track record of using lifecycle marketing to improve activation, retention, and customer LTV
• Fluency in Salesforce data model: campaign members, lead/contact records, MQL routing logic — can self-serve on SFDC reports
• Experience with marketing automation/email marketing software (Iterable) specifically building multi-step nurture campaigns
• Strong project management instincts — track own work, hit deadlines without being chased, know when to escalate vs. resolve independently
• Analytical enough to write SQL or Snowflake queries, spot a TAM opt-out spike before it becomes a crisis, and connect campaign performance to pipeline impact
• Comfortable operating at the intersection of sales and marketing — understand that sellers have commercial relationships to protect and coordinate accordingly
• Sharp communicator; can synthesize a complicated ops issue into a one-line Slack for a sales leader
• Comfortable operating in a fast-paced environment — energized by experimentation and rapid iteration

Nice-to-Haves

• Experience with Outreach or similar sales sequencing tools