Senior Product Marketing Manager defining and growing Ironclad’s buy-side business for procurement, sourcing, and supply chain teams. Requires 6+ years of product marketing experience with deep knowledge of enterprise procurement workflows and cross-functional GTM execution.
155k – 195k/yr
Hybrid6+ YOEProduct Marketing
About the role
What You’ll Do
Shape the buy-side narrative and GTM strategy
Develop messaging, positioning, launch plans, and core GTM materials for Ironclad’s buy-side solutions, focusing on procurement, sourcing, supplier management, and vendor contracting use cases.
Translate product capabilities into language that resonates with procurement and business audiences.
Build buyer personas, use cases, ICP guidance, value propositions, and competitive narratives.
Bring market insight into product and business strategy
Act as a voice of the market for procurement and buy-side contracting.
Develop a strong point of view on problems procurement teams face, including contract bottlenecks, obligation management, and supplier risk.
Clarify Ironclad’s fit within the procurement technology ecosystem.
Equip the field to win
Build practical, high-impact enablement for Sales and Customer Success.
Develop sales collateral such as pitch decks, one-pagers, talk tracks, battlecards, and win-path materials.
Support strategic customer and prospect conversations.
What You Bring
6+ years of product marketing experience, preferably in B2B SaaS, enterprise software, procurement technology, CLM, legal technology, ERP, source-to-pay, supply chain, or workflow automation.
Proven track record developing positioning, messaging, GTM strategies, product launches, and sales enablement for complex enterprise products.
Experience working closely with Product Management and cross-functional teams.
Strong familiarity with the enterprise procurement technology stack.
Experience marketing to multiple stakeholders in a complex buying committee.
Skills and Competencies
Strong strategic thinking and ability to turn ambiguous market problems into clear narratives.
Excellent writing and communication skills.
Strong product marketing craft across positioning, messaging, launches, enablement, competitive intelligence, persona development, and market research.
Ability to operate with incomplete information and align stakeholders.
Practical sales empathy.
Nice to Have
Direct experience in procurement, source-to-pay, supplier management, CLM, legal tech, contracting, or enterprise workflow automation.
Experience marketing AI-powered products, contract intelligence, or agentic workflows.
Familiarity with platforms such as Coupa, SAP Ariba, Zip, Ivalua, JAGGAER, GEP, or Oracle.
Experience building category narratives or expanding into new buying centers.
What Success Looks Like
Build a clearer, sharper buy-side story and help the field pursue opportunities with confidence.
Bring market insight back into product and GTM strategy.
Benefits
100% health coverage for employees (medical, dental, vision), 75% for dependents.
Market-leading leave policies including gender-neutral parental leave.
Family forming support, paid time off, wellbeing stipends, mental health support.
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