Brand & Integrated Marketing Lead, Europe
Leads European brand strategy and integrated campaigns for a high-growth technology company, combining cultural research, creative briefing, campaign orchestration, and awareness media direction. Requires 12+ years of experience and a Stockholm base or willingness to relocate.
About the job
Responsibilities
- Support the Head of Brand Marketing with the ongoing evolution, refinement, and enablement of brand strategy.
- Work with Brand Design to build and steward brand systems that keep the brand consistent and distinct as the company scales.
- Champion the brand across headquarters, educating teams on how to represent and embody it in company decisions.
- Measure brand health and creative effectiveness, using insights to sharpen strategy and creative.
- Conduct cultural research, study human behavior, and uncover emotional insights to drive creative and campaign strategy.
- Write structured creative briefs that define the story a campaign needs to tell.
- Set direction for campaign channels, including experiential pop-ups, television, and social media.
- Orchestrate integrated campaigns and ensure channel owners understand the story, timeline, and goals.
- Direct global agency partners on awareness media buying.
Requirements
- 12+ years of experience designing and launching campaigns that generate significant attention.
- Based in Stockholm or willing to relocate there.
- Experience building or shaping a brand inside an early-stage or high-growth technology company where the category is still being defined.
- Experience leading European brand campaigns end to end across multiple markets, including strategy, briefing, production, and launch.
- Established relationships with European creative talent and media agencies.
- Experience writing creative briefs that have been executed successfully.
- Understanding of awareness media buying sufficient to direct agencies, challenge plans, and own results.
Application
- Submit the application in English.
Skills
Brand Strategy, Integrated Campaigns, Creative Briefs, Cultural Research, Consumer Insights, Brand Systems, Brand Health Measurement, Creative Effectiveness, Awareness Media Buying, Media Planning, Agency Management, Experiential Marketing, Television Advertising, Social Media Marketing, Campaign Production
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