North America Senior Field Marketing Manager

Responsibilities

Sales and Marketing Alignment

• Serve as the senior marketing partner to Federal, Strategic, Enterprise, and Commercial sales leadership.
• Translate business goals into integrated plans that drive net-new logos, cross-sell, upsell, and pipeline.
• Own the North America field marketing strategy and annual plan.
• Apply buyer-persona and buying-journey insights to campaigns and content.
• Partner with Corporate Communications and Product Marketing on regionally relevant messaging and content.
• Design and lead integrated, multi-channel campaigns, including events, launches, roadshows, webinars, and other initiatives.

Global Events Strategy and Execution

• Build the global events strategy and maximize ROI on major corporate investments.
• Secure speaking opportunities and build lead-generation programs around major events.
• Develop differentiated pre-event and post-event engagement.
• Partner with Corporate Communications on distinctive event messaging and branding.
• Work with regional marketing leaders to deliver relevant, well-executed programs.
• Own ROI measurement, including cost per opportunity, pipeline sourced or influenced, and speed to pipeline.

Budget and Executive Reporting

• Own and manage the North America field marketing budget end to end.
• Build and defend data-backed business cases to executive leadership.
• Track performance against budget, pipeline, and revenue targets.
• Reallocate investment during the quarter based on performance.
• Present results in executive and quarterly business review settings.

AI-Driven Efficiency

• Use AI for campaign brief generation, content localization, event personalization, and asset turnaround.
• Use account and intent signals from RSA’s demand-generation stack, such as 6sense or an equivalent platform, to prioritize targets.
• Promote AI-assisted dashboards and reporting to improve budget allocation, speed, and efficiency.

Team Leadership and Regional Execution

• Manage, coach, and develop North America Field Marketing Managers.
• Work with the VP of Demand Generation on regional account-based marketing strategy.
• Ensure disciplined lead and MQL management.
• Partner with the North America Channel Marketing Manager to keep field and channel programs complementary.

Requirements

• 10+ years of B2B marketing experience, including 5+ years leading marketing teams.
• Experience setting direction and developing managers, rather than operating solely as an individual contributor.
• Proven ability to build and defend marketing plans and budgets at the executive level, ideally in enterprise technology or cybersecurity.
• Track record partnering with complex, multi-segment sales organizations.
• Experience owning events strategy at scale while balancing strategic planning with hands-on execution.
• Strong budget management and ROI discipline.
• Comfort presenting business cases to senior stakeholders.
• Experience using AI tools to accelerate execution and collaborating with a peer-owned demand-generation or MarTech AI stack.
• Working knowledge of HubSpot, Salesforce, Google Analytics, and 6sense or equivalent tools.
• Excellent executive communication and presentation skills.
• Willingness to travel for flagship events and sales engagements.

Success Measures

• North America field marketing-sourced and influenced pipeline and revenue by ICP across Federal, Strategic, Enterprise, and Commercial segments.
• Event ROI, including cost per opportunity and pipeline generated per flagship event.
• Budget efficiency and return on North America field marketing spend.
• Speed and quality of KPI reporting to sales and executive leadership.

Compensation and Benefits

• Eligible non-Sales US employees may receive annual discretionary bonuses based on prior-year company performance.
• Benefits may include flexible paid time off, health, disability, and life insurance, and a 401(k) retirement plan with company matching contributions.