FlexUnited StatesLeads product positioning, new feature launches, and adoption/retention campaigns across B2B and B2C fintech products. Collaborates with Product, Growth, and Brand teams; requires 5+ years in high-growth fintech product marketing with strong analytical and storytelling skills.
Strategic Alignment
Develop and execute a clear product marketing strategy that drives brand awareness, revenue growth, sales enablement, and customer satisfaction.
Adoption & Retention
Own programs that boost adoption, activation, and retention of products. Identify friction points and collaborate with Product, Growth, and Data to test, iterate, and improve the user journey. Launch campaigns using email, SMS, and in-app notifications to boost metrics.
Product Launches
Lead go-to-market strategies for new features and launches. Craft messaging that resonates, supports sales teams, and drives measurable business outcomes.
Customer & Market Insights
Run research to understand user needs, use cases, and market trends. Turn insights into powerful positioning and messaging that’s consistent across every touchpoint.
Cross-Functional Collaboration
Partner with Product, Data, Brand/Design, Growth, Sales, and Partnerships to align on goals and deliver cohesive customer experiences.
Brand & Content Leadership
Shape narrative through compelling content and storytelling across web, organic, paid, direct, PR, and email channels.
Media & PR Strategy
Guide public relations efforts, positioning Flex as a thought leader at the intersection of finance and technology.
Operational Excellence
Implement strong project management systems (Asana or similar) to scale efficiently and improve cross-team communication.
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