Customer Marketing Manager

What You’ll Do

• Build and scale BuildOps’ customer advocacy program across segments, products, trades, and use cases.
• Create a clear system for recruiting, activating, tracking, and retaining advocates across references, referrals, stories, speaking opportunities, reviews, and advisory engagements.
• Own the pipeline of customer proof assets, including strategic references, referrals, testimonials, case studies, and customer stories that support Product Marketing, Sales, Customer Success, and executive storytelling.
• Partner closely with Customer Success to identify the right customers, stakeholders, and approval paths before proof is created or used publicly.
• Collaborate with Product Marketing to ensure customer proof reinforces BuildOps’ highest-priority narratives, launches, and market differentiators.
• Own review generation and reputation programs across priority platforms, building a repeatable motion that increases volume, maintains quality, and supports trust and demand goals.
• Help lead strategy and program management for BuildOps’ Customer Advisory Board, including member selection, engagement planning, agenda input, follow-up, and insight capture in partnership with cross-functional leaders.
• Build scalable workflows, documentation, governance, and reporting so customer marketing is measurable, reliable, and easy for cross-functional teams to engage with.
• Define and report on key metrics including advocate activation, reference fulfillment, review growth and quality, story production, CAB engagement, and downstream commercial impact where measurable.

What We Look For

• 4+ years of experience in customer marketing, customer advocacy, product marketing, customer success, or a related B2B SaaS role.
• Hands-on experience owning or materially contributing to customer advocacy programs, reference programs, customer stories, review generation, or CAB/community-style programs.
• Proven ability to work cross-functionally across Marketing, Sales, Customer Success, Product, and executive stakeholders.
• Strong storytelling instincts and the ability to turn customer outcomes into proof that is credible, specific, and useful in market.
• Strong project management and operational discipline, with the ability to manage multiple workstreams and build processes that scale.
• Comfort working directly with customers, navigating approvals, protecting trust, and balancing relationship value with business needs.
• A metrics mindset with the ability to connect program activity to meaningful business value.
• Familiarity with core GTM systems such as Salesforce, HubSpot or Marketo, advocacy platforms, review platforms, and shared planning tools.
• Experience in vertical SaaS, construction tech, field service, or another operationally complex B2B category is preferred.
• Experience supporting product launches or market narratives with customer proof, especially in partnership with Product Marketing, is a plus.

Who You Are

• A self-starter who takes ownership and drives initiatives forward with little day-to-day oversight.
• A strong operator-builder who can create systems, governance, and process in a growing function.
• Comfortable navigating ambiguity while balancing customer trust, internal priorities, and cross-functional alignment.
• Outcomes-driven and motivated by building advocacy programs that influence pipeline, reputation, trust, and commercial impact.
• AI-native in your working style and eager to use AI tools to improve research, drafting, reporting, program management, and execution quality.

Compensation & Benefits

• Toronto: $80,000 – $100,000 base salary.
• Raleigh / Remote: $85,000 – $106,000 base salary.
• LA / SF: $89,000 – $111,000 base salary.
• Generous equity grant
• Comprehensive benefits package
• Flexible PTO and hybrid work schedules
• One-time work-from-home allowance
• Hubs in Los Angeles, San Francisco, Toronto, and Raleigh with hybrid work schedules and lunch provided for in-office days
• Company events and team-building activities
• Opportunities for growth and career advancement